Business Strategy Solutions 1: Setting Your Intentions

This is the first course in a four-part learning series designed to teach interior designers skills and best practices to develop more successful businesses. The series is especially helpful to the large number of interior designers who either are self-employed sole proprietors or who lead practices with nine or fewer employees. This first course explores principles that support successful interior design practices, gets learners systematically thinking about what they want from their business, and starts them developing their business plan. 

Learning Objectives

  1. Identify the foundations of a successful interior design business.
  2. Determine your intentions for your business.
  3. Describe the characteristics of a successful brand and client experience.
  4. Identify the three levels of connections in your network of people who can refer you to new clients.

IDCEC Course Number: CC-103838; 1 CEU  Note: ASID will report CEUs earned to IDCEC on your behalf.

Access period: One year from registration date.

Steve Nobel

Founder, Nobelinks

Steve Nobel is an author and advocate for design, serving as an advisor to designers through his consulting firm NOBELINKS, specializing in the better markets for design at home. Over the years, Steve has invested his vast experience and leadership skills to open doors, connect people and ideas while assembling groups of leaders throughout what he calls the 'design ecosystem,' so that everyone benefits - especially the interior design and decorative furnishings markets.

He is an author of Aiming at Affluence; Marketing Interior Design to Luxury Clients, and his breakthrough White Paper on "Home and Interior Design Among the Affluent" prompted a national advertising campaign on the benefits afforded clients by the design experience.

As faculty at New York School of Interior Design and Design Institute San Diego, Steve prepares his students through his series of workshops titled "Design Entrepreneurship: Cycle of Success" with business insights into their profession and tools for running their own businesses. Prior to establishing his own firm, Steve was an owner and president of The John Widdicomb Company, and also served as Managing Director of Baker, Knapp and Tubbs, Ltd. in London, England. 

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