Business Strategy Solutions 2: Attracting Clients
Understand the market for interior design and learn how to build relationships with clients in the second of four Business Strategy Solutions courses.
Every interior design business needs clients in order to be successful. This second course in the Business Strategy Solutions series focuses on the market for interior design and covers topics such as cultivating clients, building your network and your brand, structuring the initial client meeting, presenting your proposal, and setting compensation.
What You Will Learn
- Describe the characteristics of clients who buy interior design services.
- Identify elements of effective referrals and branding.
- Describe how to conduct initial client meetings.
- Develop effective proposals.
- Evaluate different compensation methods for interior designers.
Continuing Education Approvals
- 2 IDCEC CEUs | CC-103839 (Your CEUs will be reported to IDCEC on your behalf.)
Access Period: One year from registration date.
Steve Nobel is an author and advocate for design, serving as an advisor to designers through his consulting firm NOBELINKS, specializing in the better markets for design at home. Over the years, Steve has invested his vast experience and leadership skills to open doors, connect people and ideas while assembling groups of leaders throughout what he calls the 'design ecosystem,' so that everyone benefits - especially the interior design and decorative furnishings markets.
He is an author of Aiming at Affluence; Marketing Interior Design to Luxury Clients, and his breakthrough White Paper on "Home and Interior Design Among the Affluent" prompted a national advertising campaign on the benefits afforded clients by the design experience.
As faculty at New York School of Interior Design and Design Institute San Diego, Steve prepares his students through his series of workshops titled "Design Entrepreneurship: Cycle of Success" with business insights into their profession and tools for running their own businesses. Prior to establishing his own firm, Steve was an owner and president of The John Widdicomb Company, and also served as Managing Director of Baker, Knapp and Tubbs, Ltd. in London, England.