Business Strategy Solutions 2: Attracting Clients

Every interior design business needs clients in order to be successful. This second course in the Business Strategy Solutions seriess focuses on the market for interior design and covers five topics: Cultivating the Best Clients, Building Your Network and Your Brand, The Initial Meeting, The Proposal Presentation, and Compensation. 

Learning Objectives

  1. Describe the characteristics of clients who buy interior design services.
  2. Identify elements of effective referrals and branding.
  3. Describe how to conduct initial client meetings.
  4. Develop effective proposals.
  5. Evaluate different compensation methods for interior designers.

IDCEC Course Number: CC-103839; 2 CEU  Note: ASID will report CEUs earned to IDCEC on your behalf.

Access period: One year from registration date.

Steve Nobel

Founder, Nobelinks

Steve Nobel is an author and advocate for design, serving as an advisor to designers through his consulting firm NOBELINKS, specializing in the better markets for design at home. Over the years, Steve has invested his vast experience and leadership skills to open doors, connect people and ideas while assembling groups of leaders throughout what he calls the 'design ecosystem,' so that everyone benefits - especially the interior design and decorative furnishings markets.

He is an author of Aiming at Affluence; Marketing Interior Design to Luxury Clients, and his breakthrough White Paper on "Home and Interior Design Among the Affluent" prompted a national advertising campaign on the benefits afforded clients by the design experience.

As faculty at New York School of Interior Design and Design Institute San Diego, Steve prepares his students through his series of workshops titled "Design Entrepreneurship: Cycle of Success" with business insights into their profession and tools for running their own businesses. Prior to establishing his own firm, Steve was an owner and president of The John Widdicomb Company, and also served as Managing Director of Baker, Knapp and Tubbs, Ltd. in London, England. 


Business Strategy Solutions: Attracting Clients Welcome Video
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Open to view video. Please view this 30 second video for information on earning continuing education credit and course instructions. (THIS VIDEO HAS NO SOUND)
Business Strategy Solutions 2: Attracting Clients Course
Begin self-paced component package.
Begin self-paced component package. Once you launch the course you will be prompted through the content in order. There will be a quiz at the end which you must pass with a score of at least 80% to earn CEU credit. Note you may need to disable your pop-up blocker.
Business Strategy Solutions: Attracting Clients Course Evaluation
9 Questions
9 Questions Please complete the survey to receive your course completion certificate.
IDCEC Course Completion Certificate
2.00 IDCEC CEU credits  |  Certificate available
2.00 IDCEC CEU credits  |  Certificate available 2 IDCEC CEU awarded upon successful completion of the course. REPORTING: ASID will report CEUs earned directly to IDCEC on your behalf if you are an ASID member.