Use Your Voice: Advocacy, Persuasion, and Influence

Learn how to effectively persuade others, a skill that will serve you well when advocating for your profession and for yourself.

Advocating for the value of interior design and your profession, advocating for your clients, advocating for yourself – no matter the situation, advocacy means mastering the art of persuasion and the key skills of influence and communication. You will call upon these skills throughout your career, whether you’re negotiating compensation for your first job offer or working to secure new business for your firm. You need to be confident in your talking points and be prepared for the “uncomfortable” questions and challenges. Learn how to tell your own story and build your influence as you master the art of persuasion in this interactive workshop.


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Bryan Soukup, Esq.

Vice President, Government & Public Affairs

American Society of Interior Designers

As Vice President of Government and Public Affairs for ASID, Bryan J. Soukup, Esq., leads the Society's strategic efforts to advocate for the interior design profession from a legislative, regulatory, and policy perspective before the federal and state governments. He is the Society's sole registered federal lobbyist and chief advocate at the state and local levels. Prior to joining ASID in summer 2018, Bryan served as Director of Resilience Initiatives and as a registered federal and state lobbyist for the International Code Council (ICC).  He is a licensed attorney in the District of Columbia and in the Commonwealth of Virginia.

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Use Your Voice: Advocacy, Persuasion, and Influence
09/11/2021 at 2:00 PM (EDT)   |  45 minutes
09/11/2021 at 2:00 PM (EDT)   |  45 minutes Join us in the Chinese Room for this afternoon breakout.