What’s Next? Design’s Impact on People, Places and Planet (Opening Keynote) and State of the Society

ASID turns the traditional opening program on its head with a virtual, crowd-sourced keynote mining the best names in design as they explore the meaning of "Design Impacts Lives." Then join ASID leaders for the annual State of the Society address.


What’s Next? Design’s Impact on People, Places and Planet | 1:00 – 2:00 p.m. ET

Design has the power to impact lives and tackle challenges on a global scale. What’s next? Hear from those impacting design and those impacted by design in a collaborative keynote that shows the power of community in the digital age. This special, crowd-sourced program will highlight diverse thoughts from clients, end users, consultants, manufacturers, educators, students, and of course, designers as we share what’s next for design and the personal stories demonstrating the impact the profession has on the people and world around us. 


State of the Society | 2:00 – 3:00 p.m. ET

Join ASID leaders for the annual State of the Society address, an exploration of the Society’s impact from the past year and looking ahead to our dynamic future as a community.


To join the live session

Click on the “Live Event” tab at the top to access the session link at the appointed time.

James Ludwig

Vice President, Global Design and Product Engineering, Steelcase

James Ludwig is Vice President of Global Design and Product Engineering for office furnishings leader Steelcase Inc. James was named to this role in 2008 with global responsibility for the product design direction of Steelcase, overseeing studios in Europe, Asia and the United States.

 Prior to joining Steelcase in 1999, James was a founding partner of bold:architects.designers., an interdisciplinary design consultancy in Berlin, Germany, realizing diverse projects such as products, graphic programs and new buildings and renovations in the reconstruction of reunited Germany.

James earned degrees in industrial design from the University of Illinois in Champaign-Urbana and architecture from The Cooper Union in New York City. He holds over 300 design and functional patents.

Jennifer Kolstad, ASID, Assoc. AIA

Global Design Director, Ford Motor Company

Jennifer Kolstad is the global design director of Ford Motor Company’s built environments. Her role seeks to unify Ford’s brand language across typologies through architecture and design, investigating opportunities for cultural and behavioral change, elevating design impact internal and external to the global Ford ecosystem. With a core belief in collaboration, her mission is to ideate future-state readiness for the physical infrastructure of a next-gen mobility company.

Since joining the ASID national board in 2016, Jennifer’s focus has been the broader application of the interior design professional's human-centered expertise in every design equation.

Kerrie Kelly, FASID, NKBA, CAPS

Creative Director, Kerrie Kelly Design Lab

With more than 25- years of experience, Kerrie Kelly is creative director for Kerrie Kelly Design Lab. She is an award-winning California interior designer, author, and contributor; and a product designer and multimedia consultant helping national brands reach the interior design market. Kerrie is a fellow, chair-elect to the National Board of Directors, and chair of the Foundation Board of Trustees for the American Society of Interior Designers (ASID); Houzz Pro Advisory Board Member; and the 2020 Trends Expert of the National Kitchen and Bath.

Gary E. Wheeler, FASID

Interim Chief Executive Officer, American Society of Interior Designers

Gary E. Wheeler is a renowned professional with more than 30 years of design experience. Distinguished for his strategic approach to workplace design, Gary began his career as co-founder of the Wheeler Group in 1978 and has since led practices at Perkins&Will, Gensler and HDR.

Gary's ASID accomplishments include being named Designer of Distinction, granted fellowship and serving as National President. He has been inducted into the Interior Design Hall of Fame and received the Senior Fellow Award from The Design Future Council (DFC). Gary is one of the few designers with Fellow distinction with ASID and IIDA.

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