ASID Learn x Design at High Point Market Fall 2020

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Learn strategies from leading designers on how to improve your firm’s adaptability in a changing environment, attract new business and communicate more effectively with clients.

The American Society of Interior Designers (ASID) presents Learn x Design at High Point Market, an exciting program of curated content featuring interior design industry leaders who will share insight on building and scaling your business, navigating the evolution of the market, and managing client relationships. Walk away with the skills you need to maximize your business during these extraordinary times. 

Recordings coming soon.


How to Attend

All seminars will take place via GoToWebinar as part of High Point’s virtual programming. Registered attendees will receive International Design Continuing Education Council (IDCEC) approved continuing education credit per seminar. Live sessions are free and open to all interior designers, retailers, and other design enthusiasts. Following their live airings, recordings of the events will be available as on-demand CEUs on the ASID Academy, the Society’s online learning platform offering easily accessible professional development. On-demand programs will be free for live event registrants and ASID members and made available for a small fee to all others.


How to Register

Complete one registration to attend all three live webinars and gain access to post-event recordings. View step-by-step registration instructions. 

Click on the button in the top right corner to Log In (or Register if you are already logged in). Log in with the same user name and password you use to log in to the ASID website and the ASID Academy. Use the Forgot Your Password link to retrieve your password, or contact Customer Service for assistance.

If you do not already have an account, click on the New Customer Registration link to get started. 


Schedule (click on "Live Events" tab at the top for more details)


In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business

Date: Thursday, October 15, 2020

Time: 12 – 1 p.m. ET

Speakers: LuAnn Nigara, Co-Owner, Window Works | Host, A Well-Designed Business® and Kerrie Kelly, FASID, NKBA, CAPS, Creative Director, Kerrie Kelly Design Lab | FY21 Chair, ASID National Board of Directors 

Expert interviewer LuAnn Nigara dives deep in conversation with acclaimed designer and ASID National Board of Directors Chair Kerrie Kelly. Hear how Kerrie has built her business and how she is navigating the impact of COVID, as well as her goals for the year ahead at ASID. Kerrie and LuAnn will explore the lessons learned along the way, including: how to navigate a changing business landscape, building and maintaining client relationships, and challenging yourself to take leadership positions to expand your skills and personal resilience. 1 IDCEC-approved CEU. Learn x Design program presented by ASID.

Can We Talk? Navigating Difficult Client Conversations

Date: Saturday, October 17, 2020

Time: 12 – 1 p.m. ET

Speakers: Phyllis Harbinger, FASID, CID, Founder, Phyllis Harbinger Design and Business Consulting | Principal, DCI Studio (moderator), Cheryl L. Luckett, Owner and Principal Designer, Dwell by Cheryl Interiors, John McClain, Associate ASID, Principal Designer, John McClain Design, and Beth Diana Smith, Associate ASID, Owner + Principal Designer, Beth Diana Smith Interior Design   

In a perfect world, you and your client would always be “on the same page” and in agreement on the project at hand. Instead, we live in a world where you must manage professional and/or personal differences to maintain a strong business relationship. Now more than ever, navigating client communications and interactions are the key to success. Moderated by Phyllis Harbinger, FASID, CID, panelists Cheryl Luckett, John McClain, Associate ASID and Beth Diana Smith, Associate ASID will share their insights and tips for navigating tough conversations with clients. 1 IDCEC-approved CEU. Learn x Design program presented by ASID. 


Woo to Close

Date: Tuesday, October 20, 2020

Time: 12 – 1 p.m. ET

Speaker: Sandra Funk, Associate ASID, CEO + Principal Designer, House of Funk | Founder, Interior Design Standard

Sandra Funk shares her secrets on how to land your dream client. After nearly two decades in the industry, Sandra wants to help you run the most efficient, joyful and profitable business possible, and she knows that attracting new clients is a key ingredient to success. Sandra will walk you through her potential new client process from the initial call to closing the sale and provide you with the scripts, templates and resources guaranteed to elevate your client game. 1 IDCEC-approved CEU. Learn x Design program presented by ASID. 

  • In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business

    Contains 1 Component(s)

    Listen in to learn how to run an agile business, adapting to changing conditions while deepening relationships and taking on new roles.

    Listen in to learn how to run an agile business, adapting to changing conditions while deepening relationships and taking on new roles.

    Expert interviewer LuAnn Nigara dives deep in conversation with acclaimed designer and ASID National Board of Directors Chair Kerrie Kelly. Hear how Kerrie has built her business and how she is navigating the impact of COVID, as well as her goals for the year ahead at ASID. Kerrie and LuAnn will explore the lessons learned along the way, including: how to navigate a changing business landscape, building and maintaining client relationships, and challenging yourself to take leadership positions to expand your skills and personal resilience. One IDCEC-approved CEU. Learn x Design program presented by ASID. 


    Recording coming soon.


    Continuing Education Approvals
    • 1 IDCEC CEU | CC-113199 (Your CEU will be reported to IDCEC on your behalf.)

    Kerrie Kelly, FASID, NKBA, CAPS

    Creative Director, Kerrie Kelly Design Lab | FY21 Chair, ASID National Board of Directors

    With more than 25- years of experience, Kerrie Kelly is creative director for Kerrie Kelly Design Lab. She is an award-winning California interior designer, author, and contributor; and a product designer and multimedia consultant helping national brands reach the interior design market. Kerrie is a fellow and FY21 chair to the National Board of Directors for the American Society of Interior Designers (ASID); Houzz Pro Advisory Board Member; and the 2020 Trends Expert of the National Kitchen and Bath. 

    LuAnn Nigara (Moderator)

    Co-Owner, Window Works | Host, A Well-Designed Business®

    LuAnn Nigara is the co-owner of Window Works, a window treatment and awning retailer located in Livingston, New Jersey. LuAnn is the author of two books: The Making of A Well-Designed Business® for entrepreneurs committed to opening a profitable business and A Well-Designed Business® the Power Talk Friday Experts for interior designers focused on business management. Her podcast, A Well-Designed Business®, was named in Architectural Digest as a favorite by interior designers and is the #1 rated podcast in the design industry. An engaging and energetic keynote speaker, LuAnn’s passion is helping designers become better business owners and leaders. 

  • Can We Talk? Navigating Difficult Client Conversations

    Contains 1 Component(s)

    Learn tips from experienced pros to help you master the hard conversations with clients.

    Learn tips from experienced pros to help you master the hard conversations with clients.

    In a perfect world, you and your client would always be “on the same page” and in agreement on the project at hand. Instead, we live in a world where you must manage professional and/or personal differences to maintain a strong business relationship. Now more than ever, navigating client communications and interactions are the key to success. Moderated by Phyllis Harbinger, FASID, CID, panelists Cheryl Luckett, John McClain, Associate ASID and Beth Diana Smith, Associate ASID will share their insights and tips for navigating tough conversations with clients. One IDCEC-approved CEU. Learn x Design program presented by ASID. 


    Recording coming soon.


    Continuing Education Approvals
    • 1 IDCEC CEU | CC-113200 (Your CEU will be reported to IDCEC on your behalf.)

    Cheryl L. Luckett

    Owner and Principal Designer, Dwell by Cheryl Interiors

    With 15 year career in Corporate America as a Registered Dietitian and Human Resources professional, Cheryl launched Dwell by Cheryl Interiors in 2012 seeking a creative outlet and an opportunity to explore her passion for design. After five years and a carefully executed strategic plan designed to help make the transition easier, she made the decision to leave corporate life behind.  Based in Charlotte, North Carolina, Cheryl and her team provide clients with a professional and seamless design experience creating homes that are classic, colorful, cultured and cozy that allow their clients to live their fullest lives.  

     In 2018, she launched her first licensed collection of furniture with Sylvester Alexander called Belle by Cheryl Luckett.  Her work has been published both locally and nationally appearing in Traditional Home, Country Living and Southern Home.   

    John McClain, Associate ASID

    Principal Designer, John McClain Design

    John McClain is the award-winning principal designer of John McClain Design, with offices in Los Angeles and Orlando.  John’s work has been featured in numerous publications, including Elle Décor and Traditional Home, and he is a contributor to outlets such as Martha Stewart Living, Interior Design and The Wall Street Journal, among others. In addition, John shares his design advice on television programs from HGTV to NBC. In 2016, he launched his own furnishings collection, formerly known as Gilded Home, now John McClain Home. Aesthetically, John marries the luxe sophistication of Hollywood Regency and Art Deco with the simplicity of mid-century modern, all fused with a fresh and current elegance. With a degree in Business Management, John has developed a unique approach to the interior design business model and recently launched an educational platform to help other designers set up and successfully operate their own firms. 

    Beth Diana Smith, Associate ASID

    Owner + Principal Designer, Beth Diana Smith Interior Design

    Beth Diana Smith is the owner and principal designer of Beth Diana Smith Interior Design, a full-service interior design firm focused on the discerning client who desires a curated home with thoughtful details. She prides herself on her bold, eclectic style while creating a home’s story through renovation, curated pieces and customized design. Her goal for each client is to have them see another realm of possibility in how they can live.  

    After Beth spent more than a decade in corporate accounting and finance, she decided to pursue interior design full time and obtained a degree from the New York School of Interior Design. She brought along a distinct set of skills such as budget management, presentation creation based on client needs and the ability to adapt quickly. These business skills allowed her to manage project/client budgets and the operation of her business, while focusing her design and creativity skills on for each project. Beth has been on NBC and HGTV and featured in various outlets including House Beautiful, Elle Decor, Real Simple, Lonny Magazine and Business of Home.  

    Phyllis Harbinger, FASID, CID (Moderator)

    Founder, Phyllis Harbinger Design and Business Consulting | Principal, DCI Studio

    Phyllis Harbinger, FASID, CID, is a professional interior designer, author, speaker, and educator.  Since 1993, she has successfully run her award-winning firm, Design Concepts/Interiors, LLC, serving commercial and residential clients worldwide.   

    In 2014, Phyllis published The Interior Design Productivity Toolbox, which streamlines processes and systems for interior designers, and also launched her business strategy and coaching business, providing a unique set of tools for designers, architects, and others in the design/build community.   

    Phyllis is a tenured adjunct assistant professor of Interior Design at the Fashion Institute of Technology (FIT), teaching Design Studio and Professional Practice for the past twenty years. She is a resident guest host of The Chaise Lounge and The Student Lounge podcasts. 

  • Woo to Close

    Contains 1 Component(s)

    Learn how to implement a proven and effective process to attract new clients.

    Learn how to implement a proven and effective process to attract new clients.

    Sandra Funk, Associate ASID shares her secrets on how to land your dream client. After nearly two decades in the industry, Sandra wants to help you run the most efficient, joyful and profitable business possible, and she knows that attracting new clients is a key ingredient to success. Sandra will walk you through her potential new client process from the initial call to closing the sale and provide you with the scripts, templates and resources guaranteed to elevate your client game. One IDCEC-approved CEU. Learn x Design program presented by ASID. 

    Recording coming soon.


    Continuing Education Approvals
    • 1 IDCEC CEU | CC-113201 (Your CEU will be reported to IDCEC on your behalf.)

    Sandra Funk, Associate ASID

    CEO + Principal Designer, House of Funk | Founder, Interior Design Standard

    Sandra Funk is the CEO and principal designer of House of Funk, a full-service interior design firm with offices in New York and New Jersey. This firms focus is interior design with a soul and a sense of place; reflecting each client’s desire, personality, and style. House of Funk creates thoughtful homes with an emphasis on clean lines and soulful touches, all rooted in tradition.  

    Sandra is an Accredited Professional for the Sustainable Furnishings Council, and her award-winning design work has been featured in publications such as Elle Decor, House Beautiful, The Huffington Post, Apartment Therapy, Aspire Design & Home, and Luxe Interiors + Design

    With almost two decades in the interior design industry, Sandra launched the Interior Design Standard in the spring of 2020, a template for designers to utilize a streamlined processes and business structure to bring joy and profit to their own design business.