ASID Learn x Design at High Point Market Fall 2020

image

Learn strategies from leading designers on how to improve your firm’s adaptability in a changing environment, attract new business and communicate more effectively with clients.

The American Society of Interior Designers (ASID) presents Learn x Design at High Point Market, an exciting program of curated content featuring interior design industry leaders who share insight on building and scaling your business, navigating the evolution of the market, and managing client relationships. Walk away with the skills you need to maximize your business during these extraordinary times. 

Recordings available of live webinars held on October 15, October 17 and October 20, 2020.


LearnxDesign CEUs (click on the "Content" tab at the top for more details)


In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business

Expert interviewer LuAnn Nigara dives deep in conversation with acclaimed designer and ASID National Board of Directors Chair Kerrie Kelly, FASID, NKBA, CAPS. Hear how Kerrie has built her business and how she is navigating the impact of COVID, as well as her goals for the year ahead at ASID. Kerrie and LuAnn explore the lessons learned along the way, including: how to navigate a changing business landscape, building and maintaining client relationships, and challenging yourself to take leadership positions to expand your skills and personal resilience. 1 IDCEC-approved CEU. Learn x Design program presented by ASID. 


Can We Talk? Navigating Difficult Client Conversations

In a perfect world, you and your client would always be “on the same page” and in agreement on the project at hand. Instead, we live in a world where you must manage professional and/or personal differences to maintain a strong business relationship. Now more than ever, navigating client communications and interactions are the key to success. Moderated by Phyllis Harbinger, FASID, CID, panelists Cheryl Luckett, John McClain, Associate ASID and Beth Diana Smith, Associate ASID will share their insights and tips for navigating tough conversations with clients. 1 IDCEC-approved CEU. Learn x Design program presented by ASID. 


Woo to Close

Sandra Funk, Associate ASID shares her secrets on how to land your dream client. After nearly two decades in the industry, Sandra wants to help you run the most efficient, joyful and profitable business possible, and she knows that attracting new clients is a key ingredient to success. Sandra will walk you through her potential new client process from the initial call to closing the sale and provide you with the scripts, templates and resources guaranteed to elevate your client game. 1 IDCEC-approved CEU. Learn x Design program presented by ASID. 

  • In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business

    Contains 7 Component(s)

    Listen in to learn how to run an agile business, adapting to changing conditions while deepening relationships and taking on new roles.

    Listen in to learn how to run an agile business, adapting to changing conditions while deepening relationships and taking on new roles.

    Expert interviewer LuAnn Nigara dives deep in conversation with acclaimed designer and ASID National Board of Directors Chair Kerrie Kelly, FASID, NKBA, CAPS. Hear how Kerrie has built her business and how she is navigating the impact of COVID, as well as her goals for the year ahead at ASID. Kerrie and LuAnn explore the lessons learned along the way, including: how to navigate a changing business landscape, building and maintaining client relationships, and challenging yourself to take leadership positions to expand your skills and personal resilience. Presented as part of the ASID Learn x Design at High Point Market Fall 2020 program. 

    This is a recording of a webinar presented on October 15, 2020.


    What You Will Learn
    • Gain strategies to identify the aspects of your work that are the most rewarding
    • Identify the building blocks for growing more meaningful relationships in your work
    • Define your ideal design client and project
    • Recognize different business models and structures for success as a designer

    Continuing Education Approvals
    • 1 IDCEC CEU | CC-113199 (Your CEU will be reported to IDCEC on your behalf.)

    Related Content


    Access Period: One year from date of registration.

  • Can We Talk? Navigating Difficult Client Conversations

    Contains 8 Component(s)

    Learn tips from experienced pros to help you master the hard conversations with clients.

    Learn tips from experienced pros to help you master the hard conversations with clients.

    In a perfect world, you and your client would always be “on the same page” and in agreement on the project at hand. Instead, we live in a world where you must manage professional and/or personal differences to maintain a strong business relationship. Now more than ever, navigating client communications and interactions are the key to success. Moderated by Phyllis Harbinger, FASID, CID, panelists Cheryl Luckett, John McClain, Associate ASID and Beth Diana Smith, Associate ASID share their insights and tips for navigating tough conversations with clients. Presented as part of the ASID Learn x Design at High Point Market Fall 2020 program.

    This is a recording of a webinar presented on October 17, 2020.


    What You Will Learn
    • Identify strategies and safeguards to help you avoid client conflicts
    • Describe the characteristics of strong contract
    • Recognize keywords and phrases used to defuse conflicts
    • Identify tools to communicate transparency in pricing and fees


    Continuing Education Approvals
    • 1 IDCEC CEU | CC-113200 (Your CEU will be reported to IDCEC on your behalf.)

    Related Content


    Access Period: One year from date of registration.

  • Woo to Close

    Contains 8 Component(s)

    Learn how to implement a proven and effective process to attract new clients.

    Learn how to implement a proven and effective process to attract new clients.

    Sandra Funk, Associate ASID shares her secrets on how to land your dream client. After nearly two decades in the industry, Sandra wants to help you run the most efficient, joyful and profitable business possible, and she knows that attracting new clients is a key ingredient to success. Sandra will walk you through her potential new client process from the initial call to closing the sale and provide you with the scripts, templates and resources guaranteed to elevate your client game.  Presented as part of the ASID Learn x Design at High Point Market Fall 2020 program.

    This is a recording of a webinar presented on October 20, 2020.


    What You Will Learn
    • List the steps involved in a successful potential client process 
    • Identify the right questions to ask when talking to potential clients 
    • Gain strategies to recognize when a client is the right fit 
    • Identify tools to bring to potential client meetings to set yourself up for success

    Continuing Education Approvals
    • 1 IDCEC CEU | CC-113201 (Your CEU will be reported to IDCEC on your behalf.)

    Related Content


    Access Period: One year from date of registration.