ASID Learn x Design at High Point Market Fall 2020

image

Learn strategies from leading designers on how to improve your firm’s adaptability in a changing environment, attract new business and communicate more effectively with clients.

The American Society of Interior Designers (ASID) presents Learn x Design at High Point Market, an exciting program of curated content featuring interior design industry leaders who share insight on building and scaling your business, navigating the evolution of the market, and managing client relationships. Walk away with the skills you need to maximize your business during these extraordinary times. 

Recordings available of live webinars held on October 15, October 17 and October 20, 2020.


LearnxDesign CEUs (click on the "Content" tab at the top for more details)


In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business

Expert interviewer LuAnn Nigara dives deep in conversation with acclaimed designer and ASID National Board of Directors Chair Kerrie Kelly, FASID, NKBA, CAPS. Hear how Kerrie has built her business and how she is navigating the impact of COVID, as well as her goals for the year ahead at ASID. Kerrie and LuAnn explore the lessons learned along the way, including: how to navigate a changing business landscape, building and maintaining client relationships, and challenging yourself to take leadership positions to expand your skills and personal resilience. 1 IDCEC-approved CEU. Learn x Design program presented by ASID. 


Can We Talk? Navigating Difficult Client Conversations

In a perfect world, you and your client would always be “on the same page” and in agreement on the project at hand. Instead, we live in a world where you must manage professional and/or personal differences to maintain a strong business relationship. Now more than ever, navigating client communications and interactions are the key to success. Moderated by Phyllis Harbinger, FASID, CID, panelists Cheryl Luckett, John McClain, Associate ASID and Beth Diana Smith, Associate ASID will share their insights and tips for navigating tough conversations with clients. 1 IDCEC-approved CEU. Learn x Design program presented by ASID. 


Woo to Close

Sandra Funk, Associate ASID shares her secrets on how to land your dream client. After nearly two decades in the industry, Sandra wants to help you run the most efficient, joyful and profitable business possible, and she knows that attracting new clients is a key ingredient to success. Sandra will walk you through her potential new client process from the initial call to closing the sale and provide you with the scripts, templates and resources guaranteed to elevate your client game. 1 IDCEC-approved CEU. Learn x Design program presented by ASID. 

  • In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business

    Listen in and learn how to run an agile business, adapting to changing conditions while deepening relationships and taking on new roles.

    Listen in to learn how to run an agile business, adapting to changing conditions while deepening relationships and taking on new roles.

    Expert interviewer LuAnn Nigara dives deep in conversation with acclaimed designer and ASID National Board of Directors Chair Kerrie Kelly, FASID, NKBA, CAPS. Hear how Kerrie has built her business and how she is navigating the impact of COVID, as well as her goals for the year ahead at ASID. Kerrie and LuAnn explore the lessons learned along the way, including: how to navigate a changing business landscape, building and maintaining client relationships, and challenging yourself to take leadership positions to expand your skills and personal resilience. Presented as part of the ASID Learn x Design at High Point Market Fall 2020 program. 

    This is a recording of a webinar presented on October 15, 2020.


    What You Will Learn
    • Gain strategies to identify the aspects of your work that are the most rewarding
    • Identify the building blocks for growing more meaningful relationships in your work
    • Define your ideal design client and project
    • Recognize different business models and structures for success as a designer

    Continuing Education Approvals
    • 1 IDCEC CEU | CC-113199 (Your CEU will be reported to IDCEC on your behalf.)

    Related Content


    Access Period: One year from date of registration.

    Kerrie Kelly, FASID, NKBA, CAPS

    CEO & Creative Director, Kerrie Kelly Design Lab

    FY21 Chair, ASID National Board of Directors

    With over 25 years of experience, Kerrie is Creative Director for Kerrie Kelly Design Lab, an award-winning California based interior design firm.  She is also an author, contributor, product designer, and multi-media consultant, helping national brands reach the interior design market. Kerrie is a Fellow and Chair to the National Board for the American Society of Interior Designers (ASID); Global Connect Advisor for the National Kitchen and Bath Association (NKBA); Houzz Pro Advisory Board Member; and Zillow Interior Design National Spokesperson. She is an avid representative, speaker and on-air talent for Outdoor Living and Livable Design initiatives. Kerrie has authored two books: Home Decor: A Sunset Design Guide with Sunset Books and My Interior Design Kit, with Pearson Professional and Career Education.  

    LuAnn Nigara

    Co-Owner, Window Works | Host, A Well-Designed Business®

    LuAnn Nigara is the co-owner of Window Works, a window treatment and awning retailer located in Livingston, New Jersey. LuAnn is the author of two books: The Making of A Well-Designed Business® for entrepreneurs committed to opening a profitable business and A Well-Designed Business® the Power Talk Friday Experts for interior designers focused on business management. Her podcast, A Well-Designed Business®, was named in Architectural Digest as a favorite by interior designers and is the #1 rated podcast in the design industry. An engaging and energetic keynote speaker, LuAnn’s passion is helping designers become better business owners and leaders. 

  • Can We Talk? Navigating Difficult Client Conversations

    Hear tips from experienced pros to help you master the hard conversations with clients.

    Hear tips from experienced pros to help you master the hard conversations with clients.

    In a perfect world, you and your client would always be “on the same page” and in agreement on the project at hand. Instead, we live in a world where you must manage professional and/or personal differences to maintain a strong business relationship. Now more than ever, navigating client communications and interactions are the key to success. Moderated by Phyllis Harbinger, FASID, CID, panelists Cheryl Luckett, John McClain, Associate ASID and Beth Diana Smith, Associate ASID share their insights and tips for navigating tough conversations with clients. Presented as part of the ASID Learn x Design at High Point Market Fall 2020 program.

    This is a recording of a webinar presented on October 17, 2020.


    What You Will Learn
    • Identify strategies and safeguards to help you avoid client conflicts
    • Describe the characteristics of strong contract
    • Recognize keywords and phrases used to defuse conflicts
    • Identify tools to communicate transparency in pricing and fees


    Continuing Education Approvals
    • 1 IDCEC CEU | CC-113200 (Your CEU will be reported to IDCEC on your behalf.)

    Related Content


    Access Period: One year from date of registration.

    Cheryl L. Luckett

    Owner and Principal Designer, Dwell by Cheryl Interiors

    With 15 year career in Corporate America as a Registered Dietitian and Human Resources professional, Cheryl launched Dwell by Cheryl Interiors in 2012 seeking a creative outlet and an opportunity to explore her passion for design. After five years and a carefully executed strategic plan designed to help make the transition easier, she made the decision to leave corporate life behind.  Based in Charlotte, North Carolina, Cheryl and her team provide clients with a professional and seamless design experience creating homes that are classic, colorful, cultured and cozy that allow their clients to live their fullest lives.  

     In 2018, she launched her first licensed collection of furniture with Sylvester Alexander called Belle by Cheryl Luckett.  Her work has been published both locally and nationally appearing in Traditional Home, Country Living and Southern Home.   

    John McClain, Associate ASID

    Principal Designer, John McClain Design

    John McClain is the award-winning principal designer of John McClain Design, with offices in Los Angeles and Orlando.  John’s work has been featured in numerous publications, including Elle Décor and Traditional Home, and he is a contributor to outlets such as Martha Stewart Living, Interior Design and The Wall Street Journal, among others. In addition, John shares his design advice on television programs from HGTV to NBC. In 2016, he launched his own furnishings collection, formerly known as Gilded Home, now John McClain Home. Aesthetically, John marries the luxe sophistication of Hollywood Regency and Art Deco with the simplicity of mid-century modern, all fused with a fresh and current elegance. With a degree in Business Management, John has developed a unique approach to the interior design business model and recently launched an educational platform to help other designers set up and successfully operate their own firms. 

    Beth Diana Smith, Associate ASID

    Owner + Principal Designer, Beth Diana Smith Interior Design

    Beth Diana Smith is the owner and principal designer of Beth Diana Smith Interior Design, a full-service interior design firm focused on the discerning client who desires a curated home with thoughtful details. She prides herself on her bold, eclectic style while creating a home’s story through renovation, curated pieces and customized design. Her goal for each client is to have them see another realm of possibility in how they can live.  

    After Beth spent more than a decade in corporate accounting and finance, she decided to pursue interior design full time and obtained a degree from the New York School of Interior Design. She brought along a distinct set of skills such as budget management, presentation creation based on client needs and the ability to adapt quickly. These business skills allowed her to manage project/client budgets and the operation of her business, while focusing her design and creativity skills on for each project. Beth has been on NBC and HGTV and featured in various outlets including House Beautiful, Elle Decor, Real Simple, Lonny Magazine and Business of Home.  

    Phyllis Harbinger, FASID, CID (Moderator)

    Founder, Phyllis Harbinger Design and Business Consulting | Principal, DCI Studio

    Phyllis Harbinger, FASID, CID, is a professional interior designer, author, speaker, and educator.  Since 1993, she has successfully run her award-winning firm, Design Concepts/Interiors, LLC, serving commercial and residential clients worldwide.   

    In 2014, Phyllis published The Interior Design Productivity Toolbox, which streamlines processes and systems for interior designers, and also launched her business strategy and coaching business, providing a unique set of tools for designers, architects, and others in the design/build community.   

    Phyllis is a tenured adjunct assistant professor of Interior Design at the Fashion Institute of Technology (FIT), teaching Design Studio and Professional Practice for the past twenty years. She is a resident guest host of The Chaise Lounge and The Student Lounge podcasts. 

  • Woo to Close

    Learn how to implement a proven and effective process to attract new clients.

    Learn how to implement a proven and effective process to attract new clients.

    Sandra Funk, Associate ASID shares her secrets on how to land your dream client. After nearly two decades in the industry, Sandra wants to help you run the most efficient, joyful and profitable business possible, and she knows that attracting new clients is a key ingredient to success. Sandra will walk you through her potential new client process from the initial call to closing the sale and provide you with the scripts, templates and resources guaranteed to elevate your client game.  Presented as part of the ASID Learn x Design at High Point Market Fall 2020 program.

    This is a recording of a webinar presented on October 20, 2020.


    What You Will Learn
    • List the steps involved in a successful potential client process 
    • Identify the right questions to ask when talking to potential clients 
    • Gain strategies to recognize when a client is the right fit 
    • Identify tools to bring to potential client meetings to set yourself up for success

    Continuing Education Approvals
    • 1 IDCEC CEU | CC-113201 (Your CEU will be reported to IDCEC on your behalf.)

    Related Content


    Access Period: One year from date of registration.

    Sandra Funk, Associate ASID

    CEO + Principal Designer, House of Funk | Founder, Interior Design Standard

    Sandra Funk is the CEO and principal designer of House of Funk, a full-service interior design firm with offices in New York and New Jersey. This firms focus is interior design with a soul and a sense of place; reflecting each client’s desire, personality, and style. House of Funk creates thoughtful homes with an emphasis on clean lines and soulful touches, all rooted in tradition.  

    Sandra is an Accredited Professional for the Sustainable Furnishings Council, and her award-winning design work has been featured in publications such as Elle Decor, House Beautiful, The Huffington Post, Apartment Therapy, Aspire Design & Home, and Luxe Interiors + Design

    With almost two decades in the interior design industry, Sandra launched the Interior Design Standard in the spring of 2020, a template for designers to utilize a streamlined processes and business structure to bring joy and profit to their own design business.