Authenticity and Ethics in the AI-Driven Branding Era

Learn how to harness AI technology to elevate your processes and build your brand.


Continuing Education Approval
  • 1 IDCEC CEU | CC-121972 (Your CEU will be reported to IDCEC on your behalf.)

Description

Tailored for interior designers, this session delves into the transformative potential and challenges posed by ChatGPT and generative AI in the realm of design branding. It offers a deep dive into how these technologies can elevate design processes, enhance creative brainstorming, improve personalized client interactions, and build brand individualization. We will also take a critical look at the ethical dilemmas and risks associated with AI, such as the propagation of inauthentic designs, potential infringement on intellectual property, and the dilution of original design principles. Participants will engage with strategies to harness AI's power responsibly, ensuring their branding efforts remain genuine and ethically sound. By navigating the dual aspects of AI's capabilities and pitfalls, interior designers will learn to effectively integrate these tools into their branding strategies, ensuring their work remains innovative yet true to their business vision.

GATHER Catalyst 2024 live program recording of session held August 13, 2024.


What You Will Learn
  • Identify the benefits and drawbacks of AI use for Interior designers
  • Evaluate the ethical use of Generative AI content
  • Engage in strategies to leverage AI authentically
  • Practice using strategies to improve business branding with AI


Access Period: Six months after date of registration.

Maria Martin, ASID

Interior Designer/Founder

Design Appy

Maria Martin is an interior designer based in Austin, Texas, and a 2019 ASID Ones to Watch Scholar. She believes that design should be as mobile and dynamic as the inspiration that fuels it, and that tech solutions should improve processes and be designed for an interior designer’s lifestyle. After spending years designing interiors, she pivoted into creating solutions for improved client-focused experiences, founding Design Appy, a program that transforms iPads into mobile design studios. Maria was featured in recent Forbes, Fast Company and Architectural Digest articles investigating the intersection of Generative AI and design, leveraging ChatGPT and innovative technologies to refine industry standards. She is a co-host of the Designer Discussions podcast, focusing on marketing, branding, PR, and business advice for designers.


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This CEU is registered with the International Design Continuing Education Council (IDCEC) for continuing education credits. This credit will be accepted by the American Society of Interior Designers (ASID), International Interior Designers Association (IIDA) and Interior Designers of Canada (IDC).

The content included is not deemed or construed to be an approval or endorsement by IDCEC of any material or construction or any method or manner of handling, using distributing or dealing in any material or product.

Questions related to specific materials, methods and services should be directed to the instructor and provider of the CEU.

This program is registered for 1 CEU value. The IDCEC class-code is: CC-121972.

Attendees who do not belong to ASID, IIDA or IDC and do not have a unique IDCEC number will be provided with a Certificate of Completion after this CEU.

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Authenticity and Ethics in an AI-Driven Branding Era Part 1
Open to view video.  |   Closed captions available  |  26 minutes
Open to view video.  |   Closed captions available  |  26 minutes You must watch at least 75% this video to advance to Part 2.
You must register to access.
Authenticity and Ethics in an AI-Driven Branding Era Part 2
Open to view video.  |   Closed captions available  |  36 minutes
Open to view video.  |   Closed captions available  |  36 minutes You must watch at least 75% this video to unlock the final quiz. Note the workbook referred to is available under the Handouts tab.
You must register to access.
Authenticity and Ethics in an AI-Driven Branding Era Final Quiz
10 Questions  |  5 attempts  |  14/17 points to pass
10 Questions  |  5 attempts  |  14/17 points to pass You must score a minimum of 80% to pass this quiz and complete the course. You will have 5 attempts.
You must register to access.
Course Evaluation Survey
3 Questions
3 Questions Please complete the survey to receive your course completion certificate.
You must register to access.
Course Completion and Credit Certificate
1.0 IDCEC CEU credit  |  Certificate available
1.0 IDCEC CEU credit  |  Certificate available 1 IDCEC CEU awarded upon successful completion of the course. REPORTING: ASID will report CEUs earned directly to IDCEC on your behalf.
You must register to access.