Client Decision Making
Manage client appointments with a process focused on quick, effective decision making to complete projects more profitably.
Small projects with quick turnarounds can help your design business grow, but completing projects quickly can be a challenge. Based on the science of memory, you will learn a process to establish trust and help you quickly complete small projects. Focused on the external and internal factors impacting client decision making, you will apply tools and techniques to make projects more profitable for your business. By building trust, you can effectively guide clients to their final decisions on the design details, preventing multiple changes which can prolong your projects. The result is a smoother process and more rewarding experience for you and your clients.
Download the Client Decision Making Booklet for key takeaways (available under "Handouts" if registered).
Content developed as part of the ASID Ones to Watch Scholars Leadership Development Program, supported by Steelcase and Benjamin Moore. Learn more about ASID Ones to Watch.
What You Will Learn
- Identify the key characteristics of the ideal client demographic for quick, small projects
- Implement a process to manage time during client appointments most efficiently
- Identify the “rules to repetition” to facilitate decision making
- Understand the building blocks for establishing trust in your client relationships
Continuing Education Approval
- 1 IDCEC CEU | CC-115989 (Your CEU will be reported to IDCEC on your behalf)
Access Period: One year after registration.
Maria Martin, ASID, RID
Maria Martin, ASID, TX RID, founder of Design Appy, is an interior designer and artist with 20-plus years of experience in Austin, TX, who is passionate about using design-driven technology and content to improve client communication. Martin considers standing in the client's shoes when looking at the traditional design process. She realized that clients want the design experience of a rendering without the delays between appointments, and there is no tool available to effectively accomplish this. As a result, Martin created a digital sketching software called Design Appy. Design Appy allows designers to generate scale tile drawings and elevations for bathrooms and kitchens in just a few minutes. She was recognized as an ASID Ones to Watch Scholar in 2019 for the work on this innovative program. Martin is also a recipient of the Kitchen and Bath Design News Innovator award 2021. Martin hosts a weekly podcast, Designer Discussions, for home design professionals focusing on the impact of behavioral economics applied to the interior design industry through PR, PR marketing and client interactions.
This CEU is registered with the International Design Continuing Education Council (IDCEC) for continuing education credits. This credit will be accepted by the American Society of Interior Designers (ASID), International Interior Designers Association (IIDA) and Interior Designers of Canada (IDC).
The content included is not deemed or construed to be an approval or endorsement by IDCEC of any material or construction or any method or manner of handling, using distributing or dealing in any material or product.
Questions related to specific materials, methods and services should be directed to the instructor and provider of the CEU.
This program is registered for 1 CEU value. The IDCEC class-code is: CC-115989.
Attendees who do not belong to ASID, IIDA or IDC and do not have a unique IDCEC number will be provided with a Certificate of Completion after this CEU.
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