Client Decision Making
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Manage client appointments with a process focused on quick, effective decision making to complete projects more profitably.
Continuing Education Approval
- 1 IDCEC CEU | CC-115989 (Your CEU will be reported to IDCEC on your behalf)
Description
Small projects with quick turnarounds can help your design business grow, but completing projects quickly can be a challenge. Based on the science of memory, you will learn a process to establish trust and help you quickly complete small projects. Focused on the external and internal factors impacting client decision making, you will apply tools and techniques to make projects more profitable for your business. By building trust, you can effectively guide clients to their final decisions on the design details, preventing multiple changes which can prolong your projects. The result is a smoother process and more rewarding experience for you and your clients.
Download the Client Decision Making Booklet for key takeaways (available under "Handouts" if registered).
Content developed as part of the ASID Ones to Watch Scholars Leadership Development Program, supported by Steelcase, Benjamin Moore, Wilsonart, and Loloi. Learn more about ASID Ones to Watch.
What You Will Learn
- Identify the key characteristics of the ideal client demographic for quick, small projects
- Implement a process to manage time during client appointments most efficiently
- Identify the “rules to repetition” to facilitate decision making
- Understand the building blocks for establishing trust in your client relationships
Access Period: One year after registration.
Maria Martin, ASID
Interior Designer/Founder
Design Appy
Maria Martin is an interior designer based in Austin, Texas, and a 2019 ASID Ones to Watch Scholar. She believes that design should be as mobile and dynamic as the inspiration that fuels it, and that tech solutions should improve processes and be designed for an interior designer’s lifestyle. After spending years designing interiors, she pivoted into creating solutions for improved client-focused experiences, founding Design Appy, a program that transforms iPads into mobile design studios. Maria was featured in recent Forbes, Fast Company and Architectural Digest articles investigating the intersection of Generative AI and design, leveraging ChatGPT and innovative technologies to refine industry standards. She is a co-host of the Designer Discussions podcast, focusing on marketing, branding, PR, and business advice for designers.
This CEU is registered with the International Design Continuing Education Council (IDCEC) for continuing education credits. This credit will be accepted by the American Society of Interior Designers (ASID), International Interior Designers Association (IIDA) and Interior Designers of Canada (IDC).
The content included is not deemed or construed to be an approval or endorsement by IDCEC of any material or construction or any method or manner of handling, using distributing or dealing in any material or product.
Questions related to specific materials, methods and services should be directed to the instructor and provider of the CEU.
This program is registered for 1 CEU value. The IDCEC class-code is: CC-115989.
Attendees who do not belong to ASID, IIDA or IDC and do not have a unique IDCEC number will be provided with a Certificate of Completion after this CEU.
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