Cultivating Successful Brand Partnerships: Let Your Design Influence Grow
Become a valued design brand partner.
Continuing Education Approval
- 1 IDCEC CEU | CC-124601 (Your CEU will be reported to IDCEC on your behalf.)
Description
Learn how to build your influence and work with design and lifestyle brands that speak to your authenticity. Be true to the brands you already specify by building relationships and demonstrating your value as a creative partner. Follow the personal journey of an experienced brand builder and strategic collaborator to identify ways in which you can organically forge your own path to becoming a valued design brand partner.
GATHER 2025 live program recording of session held August 18, 2025. This in-person breakout included audience activities and interactions which have been edited out as appropriate.
What You Will Learn
- Assess your goals for pursuing brand partnerships.
- Identify the value you can bring to a brand as a designer partner.
- Recognize the partnership goals and objectives from the brand’s perspective.
- Articulate your pitch to a brand detailing what you can offer them.
Access Period: GATHER 2025 Virtual Conference Package CEUs available to complete through February 28, 2026.
Kerrie Kelly, FASID, NKBA, CAPS
CEO & Creative Director
Kerrie Kelly Studio
Kerrie Kelly, recipient of the 2024 ASID Designer of Distinction Award, is a renowned designer and lifestyle expert known for her distinctive California-inspired design philosophy. In 1995, Kerrie founded the Kerrie Kelly Studio with the goal of making great design more accessible. Over time, this philosophy has evolved into something more – a commitment to bringing thoughtful design into everyday life. Whether diving into product development or crafting a strategy to connect with the design community, to work with Kerrie is to gain a trusted, industry-savvy partner who bridges the gap between design principles and a life well lived. In her role as a consultant, Kerrie provides unique and evolving insight that helps brands develop and execute marketing strategies that resonate with the luxury designer – and their customers. This expert insight allows her partners to craft go-to market messaging that drives brand awareness, increases profitability, and establishes market leadership. As CEO & creative director, Kerrie has received national recognition for her expertise in her field. Currently serving as the 2025 National Kitchen & Bath Association (NKBA) vice chair, Kerrie is a Fellow, Design Luminary Award recipient and past-chair to the National Board for American Society of Interior Designers (ASID) and Houzz Advisory board member.
Matthew De Geeter, ASID, CAE, MBA, LEED AP (Moderator)
Senior Vice President of Strategic Enterprises
American Society of Interior Designers
Matthew J. De Geeter, ASID, CAE, MBA, LEED AP, Senior Vice President of Strategic Enterprises, leads the effort for organization-wide programs to expand and improve the Society’s value proposition. Since joining headquarters staff in 2013, Matt has combined his previous experience as a professional interior designer and ASID volunteer leader with his business knowledge resulting in programs to enhance membership opportunities, improve customer experience, and strengthen partnerships. Matt received his Bachelor of Science with Honors in Interior Design from Ball State University and his Executive Master of Business Administration from Emory University Goizueta Business School.
This CEU is registered with the International Design Continuing Education Council (IDCEC) for continuing education credits. This credit will be accepted by the American Society of Interior Designers (ASID), International Interior Designers Association (IIDA) and Interior Designers of Canada (IDC).
The content included is not deemed or construed to be an approval or endorsement by IDCEC of any material or construction or any method or manner of handling, using distributing or dealing in any material or product.
Questions related to specific materials, methods and services should be directed to the instructor and provider of the CEU.
This program is registered for 1 CEU value. The IDCEC class-code is: CC-124601.
Attendees who do not belong to ASID, IIDA or IDC and do not have a unique IDCEC number will be provided with a Certificate of Completion after this CEU.
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