Diversifying Your Practice: How to Expand Your Services to Bolster Your Business
Learn how designers can adapt their practices to tackle the challenges due to COVID-19, and ensure their strength when business as usual resumes.
With everyday life pretty much at a standstill, it's important to start thinking of what to consider, where to partner, and how to take action now to put your practice on the road to stability and success once the world is "unpaused." Learn from experienced designers Lynn Coit, ASID, Theresa Dorlini, ASID, CID, and Tim Schelfe, FASID, CID, who have all overcome past economic hurdles thanks to creatively diversifying their practices and offerings.
This is a recording of a webinar presented on April 13, 2020.
- Identify potential avenues to explore in diversifying your services.
- Evaluate which opportunities make sense for the growth of your practice, during and post-COVID.
- Analyze societal changes in the wake of COVID-19 and their impact on design and your practice.
- Learn strategies to navigate your new services with current and prospective clients.
Continuing Education Units: Not eligible for continuing education credit/CEUs.
Lynn Coit, ASID
Founder and President, Elsy Studios
Lynn Coit has built her career on raising the bar for interior design in Colorado. An accomplished business leader and award-winning interior designer, Lynn brings more than 25 years of experience to her role as president and founder of Elsy Studios, a full-service commercial interior design firm based in Denver. Following the successful co-ownership of another local design studio, Lynn founded Elsy Studios in 2012 with the goal of creating memorable, people-focused experiences through design. She's since established a reputation for delivering highly customized spaces that reflect each client's business and inspire their teams. Today, the company is one of the most highly regarded design firms in the region. Her work has been featured in multiple publications, including Interior Design Magazine , Modern in Denver, 5280 Home and Colorado Homes and Lifestyles. She currently chairs the American Society of Interior Designers (ASID) National Chapter Support Team and is a past president of the Colorado chapter.
Personally, Lynn's contributions to the community have been recognized with multiple honors including the 2016 Denver Business Journal's Corporate Citizen of the Year, the 2013 Outstanding Women in Business Award and the 2009 CREW Women of Influence Award. In her free time, she volunteers with organizations such as Big Brothers, Big Sisters of Colorado, for which she sits on the board of directors.
Theresa A.C. Dorlini, ASID, CID
Co-Owner, Principal Interior Designer and Creative Director, CIRCLE Design Studio
Theresa Dorlini is Co-Owner, Principal Interior Designer and Creative Director of CIRCLE Design Studio, a multi-disciplinary design firm based in Roanoke, Virginia. Founded in 2005, CIRCLE started as a private development company and today is an interior design and architecture firm licensed to practice in seven states. Theresa's "big picture" thinking and aptitude for building partnerships has shaped the company into a generalist practice covering most sectors: residential, multi-family, hospitality, healthcare, institutional, and corporate. CIRCLE also has a Class A Contracting division, CIRCLE Design Build, and real estate and lending partnership called CIRCLE Home.
CIRCLE is winner of 37 Interior Design Excellence Awards (IDEAS), and four-time winner of Brightest IDEAS, for the Virginia/ West Virginia chapters of ASID and IIDA. In 2020 Theresa will be recognized as one of the Sun Devil 100, awarded to the fastest growing businesses owned by Arizona State alumni. Theresa received her BS in Interior Design from Arizona State University and is a Certified Interior Designer in Virginia. She has held adjunct teaching appointments at the design schools of Arizona State University, James Madison University, and Virginia Tech. Her design interests include architectural acoustics, custom furniture, fabrication, and all media of fashion. When she is not pursuing her design interests and running the business, she is busy running after her four young children.
Tim Schelfe, FASID, CID
Vice President and Principal, Britt Design Group
Tim Schelfe has a long and distinguished career as a design professional working throughout the North and South East and in January 2019, relocated to Austin to join Britt Design Group (BDG) as Vice President and Principal. Tim joined the leadership team at BDG focusing on; business development, overall strategic operations, and directing and working with the design teams. Tim has over 33 years of experience in the interior design profession and has built an impressive portfolio of design work, receiving over 40 design awards for his diverse work in multifamily, hospitality, senior living, commercial and residential interior design.
Prior to joining BDG Tim was a partner, co-owner, and Director of Interior Design at JDavis, a Raleigh, NC based multidisciplinary design firm serving the Mid-Atlantic and Southeast regions. Tim focused on multifamily housing, senior living and commercial office projects. Prior to joining JDavis, Tim was owner and managing principal of Schelfe & Associates, Inc. for more than fourteen years, developing a reputation for strong design leadership, a keen business sense, and collaboration among design disciplines. Prior to moving to North Carolina Tim worked throughout the Washington DC Metro area focusing on Commercial and Residential interior design.
Tim is a Fellow of the American Society of Interior Designers (FASID) and a Past-Chair of the ASID National Board of Directors. He served as President of the ASID Carolinas Chapter, was a board member of the High Point Market Authority (HPMA), and a member of the Best Practices Network (BPN). Tim's work is published in several design books including Vision of Design and Southern Rooms II. He is a certified aging in place specialist (CAPS) and is licensed as a Certified Interior Designer (CID). Tim serves on the advisory panel of Interiors & Sources magazine and previously served on the Interior Design Advisory Board for both Meredith College in Raleigh and East Carolina University in Greenville, North Carolina.
Jennifer Quail (Moderator)
Editor-in-Chief, i+D Magazine
Jennifer has spent 20 years covering interior design, furnishings, and more for magazines in New York, Los Angeles, and now Washington, D.C., where she serves as Editor-in-Chief of i+D, the magazine for the American Society of Interior Designers (ASID) and Interior Designers of Canada (IDC). i+D was named an Honorable Mention for Overall Editorial Excellence in the 2019 Folio magazine awards.
Her work has appeared in various publications, including Luxe Interiors + Design, Western Interiors + Design, FORM, and ASPIRE Design & Home, as well as on Houzz.com and About.com, where she served as Home Furnishings Expert. Prior to working at ASID National headquarters, she served on the Board of Directors for the ASID New York Metro chapter and also as editor of both the New York Metro and New Jersey chapter magazines.
Jennifer earned a Bachelor's degree in Communications from Drexel University and has taken assorted design classes covering theory, practice, and history, at Parsons School of Design, New York University, and Sotheby's Institute of Art.