In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business

Listen in to learn how to run an agile business, adapting to changing conditions while deepening relationships and taking on new roles.

Expert interviewer LuAnn Nigara dives deep in conversation with acclaimed designer and ASID National Board of Directors Chair Kerrie Kelly, FASID, NKBA, CAPS. Hear how Kerrie has built her business and how she is navigating the impact of COVID, as well as her goals for the year ahead at ASID. Kerrie and LuAnn explore the lessons learned along the way, including: how to navigate a changing business landscape, building and maintaining client relationships, and challenging yourself to take leadership positions to expand your skills and personal resilience. Presented as part of the ASID Learn x Design at High Point Market Fall 2020 program. 

This is a recording of a webinar presented on October 15, 2020.


What You Will Learn
  • Gain strategies to identify the aspects of your work that are the most rewarding
  • Identify the building blocks for growing more meaningful relationships in your work
  • Define your ideal design client and project
  • Recognize different business models and structures for success as a designer

Continuing Education Approvals
  • 1 IDCEC CEU | CC-113199 (Your CEU will be reported to IDCEC on your behalf.)

Related Content


Access Period: One year from date of registration.

Kerrie Kelly, FASID, NKBA, CAPS

CEO & Creative Director, Kerrie Kelly Design Lab

Past Chair, ASID National Board of Directors

With over 25 years of experience, Kerrie is Creative Director for Kerrie Kelly Design Lab, an award-winning California based interior design firm.  She is also an author, contributor, product designer, and multi-media consultant, helping national brands reach the interior design market. Kerrie is a Fellow and Chair to the National Board for the American Society of Interior Designers (ASID); Global Connect Advisor for the National Kitchen and Bath Association (NKBA); Houzz Pro Advisory Board Member; and Zillow Interior Design National Spokesperson. She is an avid representative, speaker and on-air talent for Outdoor Living and Livable Design initiatives. Kerrie has authored two books: Home Decor: A Sunset Design Guide with Sunset Books and My Interior Design Kit, with Pearson Professional and Career Education.  

LuAnn Nigara

Co-Owner, Window Works | Host, A Well-Designed Business®

LuAnn Nigara is the co-owner of Window Works, a window treatment and awning retailer located in Livingston, New Jersey. LuAnn is the author of two books: The Making of A Well-Designed Business® for entrepreneurs committed to opening a profitable business and A Well-Designed Business® the Power Talk Friday Experts for interior designers focused on business management. Her podcast, A Well-Designed Business®, was named in Architectural Digest as a favorite by interior designers and is the #1 rated podcast in the design industry. An engaging and energetic keynote speaker, LuAnn’s passion is helping designers become better business owners and leaders. 

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In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business Part One
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In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business Course Quiz
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IDCEC Course Completion Certificate
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Live Viewing: 1.00 CEU credit and certificate available 1 IDCEC CEU awarded upon successful completion of the course. REPORTING: ASID will report CEUs earned directly to IDCEC on your behalf if you are an ASID member.
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