In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business

Listen in to learn how to run an agile business, adapting to changing conditions while deepening relationships and taking on new roles.


Continuing Education Approval
  • 1 IDCEC CEU | CC-113199 (Your CEU will be reported to IDCEC on your behalf.)


Description

Expert interviewer LuAnn Nigara dives deep in conversation with acclaimed designer Kerrie Kelly, FASID, NKBA, CAPS. Hear how Kerrie has built her business and how she is navigating the impact of COVID, as well as her goals for the year ahead. Kerrie and LuAnn explore the lessons learned along the way, including: how to navigate a changing business landscape, building and maintaining client relationships, and challenging yourself to take leadership positions to expand your skills and personal resilience. Presented as part of the ASID Learn x Design at High Point Market Fall 2020 program. 

This is a recording of a webinar presented on October 15, 2020.


What You Will Learn
  • Gain strategies to identify the aspects of your work that are the most rewarding
  • Identify the building blocks for growing more meaningful relationships in your work
  • Define your ideal design client and project
  • Recognize different business models and structures for success as a designer


Access Period: One year from date of registration.

Kerrie Kelly, FASID, NKBA, CAPS

CEO & Creative Director, Kerrie Kelly Studio

Past Chair, ASID National Board of Directors

Kerrie Kelly, recent recipient of the 2024 ASID Designer of Distinction Award, is a renowned designer and lifestyle expert known for her distinctive California-inspired design philosophy. In 1995, Kerrie founded the Kerrie Kelly Studio with the goal of making great design more accessible. Over time, this philosophy has evolved into something more – a commitment to bringing thoughtful design into everyday life. Whether diving into product development or crafting a strategy to connect with the design community, to work with Kerrie is to gain a trusted, industry-savvy partner who bridges the gap between design principles and a life well lived. In her role as a consultant, Kerrie provides unique and evolving insight that helps brands develop and execute marketing strategies that resonate with the luxury designer – and their customers. This expert insight allows her partners to craft go-to market messaging that drives brand awareness, increases profitability, and establishes market leadership. As CEO & creative director, Kerrie has received national recognition for her expertise in her field. Currently serving as the 2025 National Kitchen & Bath Association (NKBA) vice chair, Kerrie is a Fellow, Design Luminary Award recipient and past-chair to the National Board for American Society of Interior Designers (ASID) and Houzz Advisory board member.

LuAnn Nigara

LuAnn Nigara Inc

LuAnn Nigara is a leading business expert, keynote speaker, and media personality, known for helping entrepreneurs stop playing small and take decisive action. As the host of the top-rated podcasts A Well-Designed Business® and Window Treatments for Profit—with over 1,000 episodes and 9 million downloads—LuAnn has built an international reputation for delivering no-nonsense business advice. A seasoned entrepreneur, she has successfully launched three businesses, including LuAnn Nigara Inc., where she provides business education through live events, LuAnn University, and bestselling books. Known as the go-to speaker for business owners ready to get out of their own way and step into profitability, LuAnn delivers engaging, actionable keynotes that inspire and challenge audiences to make bold, smart decisions.

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In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business Part One
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Open to view video. View Part One of the webinar recording. You must watch at least 75% of the video to move forward to Part Two.
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In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business Part Two
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Open to view video. View Part Two of the webinar recording. You must watch at least 75% of the video to move forward to Part Three.
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In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business Part Three
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Open to view video. View Part Three of the webinar recording. You must watch at least 75% of the video to move forward to Part Four.
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In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business Part Four
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Open to view video. View Part Four of the webinar recording. You must watch at least 75% of the video to move forward to take the quiz.
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In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business Course Quiz
10 Questions  |  5 attempts  |  11/14 points to pass
10 Questions  |  5 attempts  |  11/14 points to pass You must score a minimum of 80% to pass this quiz and complete the course. You will have 5 attempts.
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Course Evaluation Survey
3 Questions
3 Questions Please complete the survey to receive your course completion certificate.
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Course Completion and Credit Certificate
1.0 IDCEC CEU credit  |  Certificate available
1.0 IDCEC CEU credit  |  Certificate available 1 IDCEC CEU awarded upon successful completion of the course. REPORTING: ASID will report CEUs earned directly to IDCEC on your behalf if you are an ASID member.
You must register to access.