Standing Out: Creating a Design Point of View that Gets You Noticed
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Take your career to the next level by assessing and clearly communicating your personal design point of view.
Continuing Education Approval
- 0.5 IDCEC CEU | CC-116004 (Your CEU will be reported to IDCEC on your behalf)
Description
In a competitive job marketplace, it is more important than ever to clearly articulate your design point of view and take stock of your goals and what you truly offer the design industry. Move towards clarifying your design voice, the tone with which you speak about your contributions to design, using worksheets and reflective exercises. For all designers looking to push their career to the next level, articulating your personal design point of view will allow you to communicate your differentiators and what you bring to projects – to employers and, ultimately, to your clients.
The workshop is divided into three sections:
- Identifying Your Differentiators
- Articulating Your Design Point of View
- Sending a Unified Message
You will use a series of worksheets to track your progress. Please make sure to download the worksheets before you begin, available under the "Handouts" tab if registered.
Content developed as part of the ASID Ones to Watch Scholars Leadership Development Program, supported by Steelcase, Benjamin Moore, Wilsonart, and Loloi. Learn more about ASID Ones to Watch.
What You Will Learn
- Set one- and five-year career goals
- Identify your professional differentiators
- Build a consistent voice around your design practice
- Create a unified design message
Access Period: One year after registration.
Brooks Morelock, ASID
Design Director, Principal
Gensler
Brooks is a Design Director in Gensler’s New York office, focused on delivering highly complex workplace projects that unify design and strategy for some of the world’s most successful companies. He is a workplace expert who can anticipate the evolving needs of his clients, drawing upon his experience across several practice areas, including tech, media, financial services, and professional services. Leveraging a systems-based thinking approach and critical eye for design, Brooks delivers progressive, innovative, award-winning projects that often total over a million square feet — such as Google’s New York headquarters at St. John’s Terminal, which embodies the company’s future work strategy and sustainability objectives. In 2019, Brooks was honored by the American Society of Interior Designers (ASID) as a “Ones to Watch” Scholar. Currently, Brooks sits on the selection committee for future Scholars, helping to extend opportunities to other LGBTQIA+ and minority designers. Brooks studied architecture at both the University of Tennessee and Columbia University.
This CEU is registered with the International Design Continuing Education Council (IDCEC) for continuing education credits. This credit will be accepted by the American Society of Interior Designers (ASID), International Interior Designers Association (IIDA) and Interior Designers of Canada (IDC).
The content included is not deemed or construed to be an approval or endorsement by IDCEC of any material or construction or any method or manner of handling, using distributing or dealing in any material or product.
Questions related to specific materials, methods and services should be directed to the instructor and provider of the CEU.
This program is registered for 0.5 CEU value. The IDCEC class-code is: CC-116004.
Attendees who do not belong to ASID, IIDA or IDC and do not have a unique IDCEC number will be provided with a Certificate of Completion after this CEU.
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