Unlocking your Chapter's Social Media and Communications Potential (Pennsylvania East)
Amplify your chapter’s presence on social media, and apply consistent messaging in communications to build the brand of your chapter and the greater ASID community.
Hear how the Pennsylvania East chapter completely revitalized their communications strategy, embracing a holistic brand message for consistency across channels. They've built up their (previously non-existent) social media presence to more actively engage with members and the greater design community, and focused on developing consistent branding standards for all communications. Their lessons learned also apply to online events, and they’ll share best practices to ensure that all online experiences are professional and true to the ASID brand. Learn tips to refresh your own communications strategy and create a consistent brand experience.
Access the recording by clicking on the "On-Demand Content" tab above.
Program recorded on August 11, 2021.
Kimberley A. Slater, Allied ASID
FY21 Communications Director
PA East Chapter
Kimberley Slater, Allied ASID, has practiced Interior Design for more than 20 years and is now a Commercial Consultant at Fessenden Hall Inc. for Commerical A&D and Kitchen & Bath accounts in NJ and Philadelphia. Kim serves as the PA East Communications Director, elevating the social media presence and branding and will continue on in the role in FY 2021-2023. Kim previously served as a PA East Chapter President. Kim also chaired of the 2020 Philadelphia Region Interior Design Awards, which garnered a over 150 entries due to its social media campaign. Kim, a member of ASID since 2005, received the 2018 Rising Star Award and the Service to the Chapter Award in 2020.
Shane Jones, Allied ASID
FY21 Chapter Support Team Advisor
Former President, Carolinas Chapter
Passionate about all things colorful, sustainable and unique. Shane Jones has worked for over seven years as a designer account executive at Sherwin-Williams Paint, serving the North Carolina design community. A graduate of UNC Greensboro with a Bachelor of Fine Arts in Interior Architecture, Shane is responsible for educating the residential market including interior designers, architects, and design students about color and product resources at Sherwin-Williams. Shane’s goal is to engage and inspire designers. Shane is Past President 2018/19 of the American Society of Interior Designers (ASID) Carolinas Chapter. She was acknowledged as an ASID Ones to Watch 2020 Award Recipient and is currently a Chapter Support Team (CST) national committee member, set to assume the role of Chair of the CST Committee in 2021-2022. Shane is a National Emerald Industry Partner/Sponsor of the Interior Design Society.