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  • A More Transparent Shade of Green: Environmental Product Declarations (EPDs) Drive Restrooms to the Lead in Green Design

    Decipher environmental product labels and certifications to balance health, safety, and welfare concerns when designing sustainable public restrooms.

    Decipher environmental product labels and certifications to balance health, safety, and welfare concerns when designing sustainable public restrooms.

    As both sustainability and efficiency advance in the built environment, designers and clients are committed to purchasing green products that achieve project performance, client health, and safety goals. It is important to understand the continuum of product category rules (PCR), life cycle assessments (LCA), and environmental product declarations (EPD) in developing products that meet environmental standards. Learn how to decipher related labels and certifications to make sustainable choices when designing public restrooms, and review case studies to examine sustainable restroom design applications.


    Content Provider 
    Excel Dryer



    What You Will Learn
    • How environmental product declarations (EPDs) allow for apples to apples comparisons of building products in terms of hygiene, welfare, and health performance.
    • How product category rules (PCRs) establish clear, consistent evaluation methods for building products as a means to help ensure and validate the environmental performance of buildings.
    • How PCRs, LCAs, and EPDs can be used together to assess and optimize the hygiene, health, and sustainability characteristics of high-performance restroom design.
    • How to apply the information provided by environmental and efficiency standards when making product and welfare decisions.

    Continuing Education Approvals 
    • 1 IDCEC CEU | HSW-Sustainability | CC-110085 (Your CEU will be reported to IDCEC on your behalf by the Content Provider)
    • 1 AIA LU | HSW | TSG19 (AIA Members: Please contact education@asid.org to have your completion reported by the Content Provider)
    • 1 GBCI CE Hour | Course Number: 0920004912 (Please self-report GBCI credit hours. Certificate of completion provided)


    Access Period: One year from registration date.

  • ASID 2020 Outlook and State of Interior Design: Economic Outlook

    Get a critical update on the impact of COVID-19 on the economy and the interior design profession.

    Get a critical update on the impact of COVID-19 on the economy and the interior design profession.

    The interior design profession and industry, like others, is impacted by the economy. Interior designers benefit from having knowledge on the economy and business, especially when making business decisions in their practice. With the recent COVID-19 pandemic disrupting the economy, now is a key time for interior designers to understand the economy, its impact on the industry, profession, and practice and factors to consider when making decisions. Presented by Bernard M. Markstein, Ph.D., Randy Fiser, Hon. FASID, and Susan Chung, Ph.D.

    This is a recording of a webinar presented on March 18, 2020. In addition to the recording, access the Executive Summary of the webinar content with answers to the many questions that came up during the live event.


    What You Will Learn
    • Become familiar with the Economic Outlook section of the ASID 2020 Outlook and State of Interior Design report with noted changes/updates
    • Gain insight into the impact of COVID-19 on the economy and what to expect moving forward
    • Understand the impact of current economic changes on the interior design profession
    • Identify considerations for interior designers to take as the economy continues to be disrupted

    Related Content

    Randy W. Fiser, Hon. FASID (Moderator)

    (Former) CEO, ASID

    Randy W. Fiser led the American Society of Interior Designers (ASID) as chief executive officer through July 2020, overseeing the strategic planning, financial management, and national operations for the Society’s more than 25,000 members who work across all sectors of residential and commercial interior design. He led the network of 46 ASID chapters throughout the United States and Canada to advance the profession and to communicate the impact of interior design to enhance the human experience and to transform lives. Dedicated to advancing community and economic development, Fiser brought to his role a unique point of view about the capacity of design to make a positive impact on human health, well-being, and productivity.

    Bernard M. Markstein, Ph.D.

    Chief Economist, Markstein Advisors

    Bernard M. Markstein, Ph.D., is president and chief economist with Markstein Advisors, an economic consulting company providing analysis and forecasts of the national economy and construction activity. Dr. Markstein’s experience includes analysis and research in residential and nonresidential construction, housing, real estate, financial markets, macroeconomic issues, and regional markets.

    Susan Chung, Ph.D.

    Vice President, Research and Knowledge, American Society of Interior Designers

    Susan Chung, Ph.D., focuses on the impact of design research. She connects design with research to improve human experiences in the interior environment, translates research into applicable design implications, and conducts research projects that create meaningful positive impacts. She comes from an interior design background, holding a BA from Michigan State University and an MID from the University of Florida. She integrated interior design with behavioral research for her doctorate degree in Human Behavior and Design at Cornell University, with a focus on design attributes related to creativity in workplace environments.

  • ASID Educator Hub

    Plan your educational curriculum with the ASID Educator Hub!

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    Looking for fresh ways to engage your students virtually this semester?

    The Educator Hub will provide you with tools to help your students build unique skills in the field of design. With segments ranging from how to work collaboratively to examining the latest in materials science and the psychology of design, the Educator Hub will be your go-to place for materials that will expose your students to the critical professional development opportunities they need to enhance their knowledge, develop professional skills and prepare themselves for a career in design. 

    In the Educator Hub you will have access to three content areas – the Student Center, the Virtual Library and the Research Lab – all of which are helpful as you plan your educational curriculum. Click on the REGISTER button in the top right corner to get started!

    If the REGISTER button is disabled: The Educator Hub is available exclusively for ASID Educator Members. Remember to come back to this page to register for the Educator Hub after you join ASID!


    Educator Hub Content

    Learn more when clicking on the "Content" tab above.


    1 - Student Center 

    Looking to help start or support a student chapter on campus? Access a variety of student materials and resources in the Student Center! Find Student Chapter Kick-Off Kits, Student Chapter Manuals, recruitment materials and more to help develop a thriving student chapter. 


    2 - Virtual Library 

    Expand your curriculum and access insightful sessions from the Virtual Internship Live Engagement Week. The Virtual Library houses everything you need to supplement your syllabus with informative digital content from industry experts and design leaders, all available on-demand. 


    3 - Research Lab 

    This curated collection of ASID research will optimize your learning plan through in-depth case studies, detailed industry analysis and evidence-based design tools. Broaden your knowledge and explore new ways of thinking in the Research Lab! 

  • ASID Learn x Design at High Point Market Fall 2020

    Learn strategies from leading designers on how to improve your firm’s adaptability in a changing environment, attract new business and communicate more effectively with clients.

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    Learn strategies from leading designers on how to improve your firm’s adaptability in a changing environment, attract new business and communicate more effectively with clients.

    The American Society of Interior Designers (ASID) presents Learn x Design at High Point Market, an exciting program of curated content featuring interior design industry leaders who share insight on building and scaling your business, navigating the evolution of the market, and managing client relationships. Walk away with the skills you need to maximize your business during these extraordinary times. 

    Recordings available of live webinars held on October 15, October 17 and October 20, 2020.


    LearnxDesign CEUs (click on the "Content" tab at the top for more details)


    In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business

    Expert interviewer LuAnn Nigara dives deep in conversation with acclaimed designer and ASID National Board of Directors Chair Kerrie Kelly, FASID, NKBA, CAPS. Hear how Kerrie has built her business and how she is navigating the impact of COVID, as well as her goals for the year ahead at ASID. Kerrie and LuAnn explore the lessons learned along the way, including: how to navigate a changing business landscape, building and maintaining client relationships, and challenging yourself to take leadership positions to expand your skills and personal resilience. 1 IDCEC-approved CEU. Learn x Design program presented by ASID. 


    Can We Talk? Navigating Difficult Client Conversations

    In a perfect world, you and your client would always be “on the same page” and in agreement on the project at hand. Instead, we live in a world where you must manage professional and/or personal differences to maintain a strong business relationship. Now more than ever, navigating client communications and interactions are the key to success. Moderated by Phyllis Harbinger, FASID, CID, panelists Cheryl Luckett, John McClain, Associate ASID and Beth Diana Smith, Associate ASID will share their insights and tips for navigating tough conversations with clients. 1 IDCEC-approved CEU. Learn x Design program presented by ASID. 


    Woo to Close

    Sandra Funk, Associate ASID shares her secrets on how to land your dream client. After nearly two decades in the industry, Sandra wants to help you run the most efficient, joyful and profitable business possible, and she knows that attracting new clients is a key ingredient to success. Sandra will walk you through her potential new client process from the initial call to closing the sale and provide you with the scripts, templates and resources guaranteed to elevate your client game. 1 IDCEC-approved CEU. Learn x Design program presented by ASID. 

  • ASID Virtual Conference 2020 CEU Package

    Hear from industry leaders on the future of design, and gain valuable insights on materiality, housing and social justice, neurodiversity, health and well-being, and more.

    Hear from industry leaders on the future of design, and gain valuable insights on materiality, housing and social justice, neurodiversity, health and well-being, and more.

    Amplifying ASID’s “Design Impacts Lives” mission, the Society offered CEU programs on topics covering material selection, design equity, neurodiversity and inclusive design, research in design and public health, and wellness at its first Virtual Conference. Attendees also benefited from thought-provoking and inspiring keynotes exploring the future of interior design and how to foster happiness and balance in one's life. 

    Experience this diverse and dynamic programming at your convenience, and enhance your knowledge of these timely topics.


    ASID Virtual Conference CEU Package Lineup

    Click the CEU Package tab for more information. Already registered for the ASID Virtual Conference? Then you already have access to all of the sessions available under the "CEU Package" tab and do not need to register again.


    What's Next? Design's Impact on People, Places and Planet (Opening Keynote)

    Design has the power to impact lives and tackle challenges on a global scale. What’s next, and how will spaces shape our post-pandemic reality? Hear from design leaders and end users, consultants, manufacturers, educators and students as they share their thoughts on design’s next big impact, the next big challenge for design, and offer insight into the human-centered power of design. Benefitting from a range of diverse perspectives, you will learn what’s next for design and its potential to provide thoughtful and innovative ways to lead change in these uncertain times.


    Design is an Inside Job: Create a Happy You (Closing Keynote)

    You will learn about the three waves of change currently taking place and the importance of cultivating your own happiness. Discover how to position yourself to effectively deal with change, uncertainty and disruption while simultaneously using your authentic happiness to positively impact lives. Learn about the fundamentals of happiness and the “return on happiness,” individual and organizational outcomes you and your business can achieve with the 30-day Happiness Practice.


    Material Impact: Selecting for Health, Safety and Sustainability (CEU Program)

    Material selection is an important part of every interior design project. Hear industry experts break down criteria to evaluate materials for health, safety and sustainability, and push yourself to consider all material options based on research, industry resources and product certifications. As your clients’ needs change in response to new health and safety concerns, now is the time to build your knowledge of the many attributes to consider when selecting materials for your projects.


    Design, Housing and Social Justice (CEU Program)

    A healthy, safe and beautiful home has the power to provide a sense of identity and well-being, evoking happiness in human-centric spaces. Working with clients, communities and residents, designers play a powerful role to advocate for interior design solutions that positively impact lives. The design decisions you make today will have lasting impact, seen and felt for decades. Learn about the role of designers as facilitators among all stakeholders and the opportunity to influence and deliver equal design outcomes to advocate for social justice.


    Neurodiversity and Workplace Inclusivity (CEU Program)

    Approximately 15-20 percent of people are neurodivergent, meaning they have one of a collection of conditions that includes autism spectrum disorder, attention deficit hyperactivity disorder and dyslexia. Over the next decade, 700,000 to over one million adults with autism will enter the U.S. workforce. As a result, organizations are redesigning spaces to be more inclusive, helping an increasingly neurodiverse workforce thrive. Employers are also beginning to recognize that accommodating neurodiverse people can provide a significant competitive advantage, leading to a range of more inclusive policies, programs and procedures. Learn from this expert panel how designers can help organizations influence the physical and cultural adaptations required to create physical work environments that support the full range of employees, neurotypical and neurodivergent.


    Research is Power: Design’s Impact on Health and Well-being (CEU Program)

    Hear from two leading researchers examining the intersection of design, public health and well-being in an informative discussion moderated by the International WELL Building Institute’s Chief Commercial Officer Jessica Cooper, a licensed designer herself. Learn how our internationally recognized panelists translate research into practical application, highlighting on the impact of design solutions on the human experience. Their conversation focused on the evolving effects of COVID-19, how designers can make research-based arguments demonstrating the critical impact of design on our mental health and the critical research questions for which we are still seeking answers. 


    Hope in the Time of COVID: A Simplified Journey Toward Healthy Interiors (CEU Program)

    “COVID-19 has forever changed the experience of being a customer, an employee, a citizen and a human" (Accenture, 2020). Now more than ever, spaces need to be safe, and designers need to advise their clients on ways to achieve healthy environments. Build knowledge on the tools, processes and tactics used to specify products that create healthy interiors. Learn how to provide more value to your clients while growing your design practice through a focus on designing for health. 

  • ASID Virtual Conference Student Program Package

    Learn about real world job expectations, how to craft a winning portfolio, and dive into education, government, healthcare, hospitality, residential and workplace design.

    Learn about real world job expectations, how to craft a winning portfolio, and dive into education, government, healthcare, hospitality, residential and workplace design.

    Access all of the student programs presented at the ASID Virtual Conference, September 15-17, 2020, with this exclusive package for ASID student members (click to join ASID). Click on the green Register button in the top right corner to access all content. Already registered for the ASID Virtual Conference? Then you already have access to all of the sessions available under the "Content" tab and do not need to register again.


    ASID Virtual Conference Student Program Lineup

    Click the Content tab for more information.


    Real World Job Expectations

    Design projects require the successful coordination of multiple team members. Understanding your role on the team will set you up for success. Hear from design leaders who will provide a real world and candid explanation of project development and team coordination. Learn strategies to implement and the pitfalls to avoid as you start your career. 


    Design Sector Mash-up: Education and Government

    Hear from design professionals from the ASID College of Fellows and rising stars of the ASID Ones to Watch Scholars, as they review best practices in education and government and discuss ways to create spaces that support learning and security.  


    Design Sector Mash-up: Healthcare and Hospitality

    Hear from design professionals from the ASID College of Fellows and rising stars of the ASID Ones to Watch Scholars, as they review best practices in healthcare and hospitality and discuss ways to create spaces that support health and curate experiences. 


    Design Sector Mash-up: Workplace and Residential

    Hear from design professionals from the ASID College of Fellows and rising stars of the ASID Ones to Watch Scholars, as they review best practices in workplace and residential and discuss ways to create spaces that support productivity and encourage renewal.  


    Standing Out: Winners from the 2020 ASID Student Portfolio Competition

    Your portfolio is critical to launching your design career. Through striking visuals showcasing process and solutions, hear from the 2020 winners of the ASID Student Portfolio Competition as they share the stories of their design work in the portfolio development process. Walk away energized and inspired so that you have the tools to craft and optimize your portfolio, positioning you for a strong future in design. 


    The Virtual Conference Student Program Package is available exclusively for ASID Student Members
    . For a taste of the exclusive content available, click here

    Remember to come back to this page to register for the package after you join ASID!

  • ASID Virtual Internship: Design Your Path

    Interior design may be your degree, but you can chart a path for yourself in any direction you choose.

    Interior design may be your degree, but you can chart a path for yourself in any direction you choose.

    When you participate in the ASID Virtual Internship, you will benefit from the wealth of resources, research, and access to design leaders that is exclusive to ASID. 

    We invite you to view an excerpt from Design Your Path, a special presentation by Jennifer Kolstad, ASID, Assoc. AIA, Chair, ASID Board of Directors and Global Design Director, Ford Motor Company on the importance of a well-rounded design education.

    Join ASID as a Student Member to take full advantage of the content available as part of the ASID Virtual Internship. Jennifer's full presentation is available as part of the ASID Virtual Internship on-demand content. 


    Design Your Path

    When you graduate, interior design may be your degree but you can chart a path for yourself in any direction you choose. Hear from Jennifer Kolstad as she shares her experiences navigating her own career, starting in hospitality design, leading to healthcare design, and finally to her current position as Global Director of Design at Ford Motor Company. Throughout her career, Jennifer has built her expertise and skills no matter the environment in order to create her own opportunities.  

    Jennifer Kolstad, ASID, Assoc. AIA

    Global Design Director, Ford Motor Company

    Jennifer Kolstad is the global design director of Ford Motor Company’s built environments. Her role seeks to unify Ford’s brand language across typologies through architecture and design, investigating opportunities for cultural and behavioral change, elevating design impact internal and external to the global Ford ecosystem. With a core belief in collaboration, her mission is to ideate future-state readiness for the physical infrastructure of a next-gen mobility company.

    Since joining the ASID national board in 2016, Jennifer’s focus has been the broader application of the interior design professional's human-centered expertise in every design equation.

  • ASID Virtual Internship Hub

    Keep your skills sharp and your knowledge fresh for 2021

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    Keep your skills sharp and your knowledge fresh for 2021.

    Meet the ASID Virtual Internship. This custom program provides the critical professional development opportunities you need to prepare yourself for a career in design. 


    ASID Virtual Internship: Winter Series

    The ASID Virtual Internship is back with more opportunities to experience critical professional development and enhance your design knowledge over winter break. The ASID Virtual Internship: Winter Series connects you with your peers and future colleagues, empowering you through an independent, immersive learning experience. 

    With the Winter Series on-demand content, you will master new skills, dive deeper into the world of design, and start building your network to launch your career. The 2020-21 Winter Series has added new opportunities to focus on a particularly vital aspect of your design future: your portfolio. Take advantage of sessions with past ASID Student Portfolio Competition winners and jury members to understand what makes an impressive portfolio and hear tips and tricks on how to make yours stand out in the crowd. Also, check out the next installment of the popular “In Conversation” program to learn about the vital relationship between designers and manufacturers and how this partnership is key to expanding your network. 

    Winter Series On-Demand Content 

    (Available under the "Content" tab | Portfolio Design and Development or Products, Materials and Vendor Relationships)


    Impactful Portfolios: Student Success Stories 

    A well-developed student portfolio demonstrates your capabilities, skills, and experience to potential employers and launches you towards your career goals. Learn how to develop your portfolio including the questions to ask, information to include, and how to present yourself. With award-winning examples from the ASID Student Portfolio Competition, you will leave with an understanding of how to tailor your portfolio to your career goals while crafting a story that demonstrates your professional value. 


    Standing Out: What Design Leaders Look For 

    Meet some of the 2021 ASID Student Portfolio Competition Jury! Learn about their firms, careers, expectations for the competition, and most importantly, gain an understanding of what employers are looking for when hiring and recruiting talent. Featuring Susan Chang, ASID, AIA, Partner, Shimoda Design Group; Sequoyah Hunter-Cuyjet, Design Advocate, Determined by Design; Betsy Nurse, ASID, Senior Principal, Director of Interiors, HOK; and moderated by Briana Guin, Allied ASID, Experiential Designer, Conde Nast. 


    Winter Series | Do This, Not That 

    Listen in on casual and candid conversations with with previous and returning ASID Student Portfolio Competition jury members on Instagram Live. Hear their stories about their experiences with the competition, mistakes they’ve witnessed, and what they hope to see in the future. Featuring Gracie Andraos, ASID, Director of Commercial Interiors, HKS; David Taglione, Executive Team Leader, ICRAVE; and Mindi Weichman, ASID, LEED NC, Design Director, PStudio O+A.


    Standing Out: Winners from the 2020 ASID Student Portfolio Competition 

    Your portfolio is critical to launching your design career. Through striking visuals showcasing their process and solutions, hear from the 2020 winners of the ASID Student Portfolio Competition as they share the stories of their design work in the portfolio development process. Walk away energized and inspired so that you have the tools to craft and optimize your portfolio, positioning you for a strong future in design. 


    In Conversation: Product Intros and Perspectives 

    Ever wonder how designers navigate through new products and materials as they consider what is best for their clients and projects? Join us for a series of conversations between designers and manufacturer reps as they review new products. You will leave with an understanding of the questions to ask when evaluating products, how to navigate relationships with product reps, and fresh insight into what’s up-and coming from manufacturers.

    • Segment 1: Paint: Listen as designer Susan Guest, ASID, Owner, Guest Interiors, discusses various options for specifying paint with Shane Jones, Allied ASID, Design Account Executive, Sherwin-Williams Paint.
    • Segment 2: Surfaces: Hear all about new options for countertops and other surface applications from Stacy Montero, Manhattan City Manager, Cosentino, as she presents new products to Young Huh, Principal and Founder, Young Huh Interior Design, for her residential projects.
    • Segment 3: Furniture: In a departure from our typical "In Conversation" format, Emily Denisar, Regional Director of Sales, Davis Furniture, tells the story of her unique career path as a designer, having worked for a design firm, a multiline rep, a furniture dealer and a major manufacturer. 


    What You Will Learn 

    Your Virtual Internship encompasses five content areas, building critical skills and positioning you for success in your first professional role.

    • Products, Materials, and Vendor Relationships
    • Current Issues and Opportunities
    • Teams and Roles
    • Project Phases and Process
    • Portfolio Design and Development


    How It Works

    Your first step is to register (button in top right corner) and take advantage of on-demand ASID Academy content, curated just for you. Go beyond the classroom to expand your knowledge base with the same trusted content that active practitioners in the industry turn to for continuing education.

    The Virtual Internship is available exclusively for ASID Student Members. For a taste of the exclusive content available, click here

    Remember to come back to this page to register for the Virtual Internship after you join ASID!

  • Biophilic Design: Improving Health and Well-Being in the Built Environment

    Learn how to implement biophilic design solutions and create spaces where people are healthier, more satisfied, and more productive.

    Learn how to implement biophilic design solutions and create spaces where people are healthier, more satisfied, and more productive.

    Biophilia is the concept that humans have an innate desire to connect with nature and natural systems. Biophilic design builds on this human-nature connection to give designers a new framework to create spaces where people are healthier, more satisfied, and more productive. It goes beyond simple ideas like putting plants in a space or using natural materials to deeper forms and characteristics that evoke nature in a space. Learn the science behind biophilic design patterns that you can apply to a wide range of projects, from residential interiors to offices to healthcare facilities. Developed in partnership with Terrapin Bright Green.


    What You Will Learn
    • Define biophilic design.
    • Describe how biophilic design affects the mind and body.
    • Identify examples of biophilic design patterns.
    • Describe the considerations of good biophilic design.

    Continuing Education Approvals
    • 2 IDCEC CEU | HSW | CC-104362 (Your CEU will be reported to IDCEC on your behalf.)

    • 2 AIA LU | BIODESIGN (AIA Members: Please contact education@asid.org to have your completion reported.)


    Access period: One year from registration date.

  • Brand Building in Crisis: Strategies to Support Your Practice During COVID-19

    Learn how to effectively and thoughtfully bolster your brand during – and after – COVID-19, with a focus on client communications and creatively seeking out new business opportunities.

    Learn how to effectively and thoughtfully bolster your brand during – and after – COVID-19, with a focus on client communications and creatively seeking out new business opportunities.

    Managing your business during a crisis like COVID-19 requires sensitivity, strategy, and adaptability. How and where should you start? Learn how top strategists, marketers, and public relations professionals industry-wide are practicing compassionate communication in this unprecedented time while still supporting business growth and development. You’ll benefit from the decades of combined experience presenters Christine Abbate, Leena Jain, and Kate Verner bring to the discussion. 

    This is a recording of a webinar presented on April 6, 2020.


    What You Will Learn
    • Gain tips for adapting current marketing, business development, or communications plans in this climate.
    • Identify new strategies for communicating with clients and other stakeholders without being tone-deaf.
    • Recognize the need for creativity to break through the noise and showcase your work.
    • Learn new digital tactics to keep your networks alive.

    Christine Abbate

    Founder and President, Novità Communications

    Prior to founding Novità in 1996, Christine was Director of Marketing & Promotion for the Italian Trade Commission – Tile Center. Fluent in Italian, she has extensive experience in PR, marketing, trade show/event planning, and design competition management. She loves being a strategic partner to her clients across all of their marketing and product development programs. She lives and breathes design and architecture and has led delegations to many of the world's top design fairs. A creative connector and consummate networker, Chris has developed Novità into one of the leading PR and marketing agencies serving the design industry. She is currently on the Board of Trustees for DIFFA, the Steering Committee for NYCxDesign, the board committees for Marketing, PR and Conferences for Coverings and the PR Advisory Committee for Plus Pool.

    Kate Verner

    Founder, Kate Verner + Associates

    Kate founded KV+A in 2003. Her design skills and business savvy have benefited clients like David Easton, Laura Kirar, Arteriors Home, and Rockwell Group. She studied at Parsons School of Design, helped to launch the iconic retail concept Moss, and blazed trails in licensing and brand extensions in all categories of home product. Kate is an engaging speaker and is regularly invited to share her experiences and expertise at various industry events, including design markets and continuing education conferences.

     

    Leena Jain

    Chief Marketing Officer, Humanscale

    Leena Jain is the Chief Marketing Officer of Humanscale, the leading designer and manufacturer of ergonomic products that improve the health and comfort of work life. Leveraging her extensive experience in marketing, Leena brings an innovative spirit and unique approach to consumer engagement to her role at Humanscale. As CMO, she manages the company's brand identity, commercial marketing, and product launches on a global scale. Most recently, she led the launch of the Summa executive chair and expanded Humanscale's footprint internationally with significant presence at Salone de Mobile, Clerkenwell and CES.

    Leena is driven by her passion for products and brands that bring joy to consumers. Prior to Humanscale, Leena spent 12 years in the beauty industry at L'Oreal and worked on a variety of brands, including Ralph Lauren Fragrances, Pureology and essie nail polish. During her tenure at L'Oreal, she led the launch of many products across fragrance, hair care and cosmetics, rebuilt Pureology's brand positioning and explored virtual try-on technology for a cosmetic line. Leena's experience also includes two years as Senior Analyst within the Corporate Strategy & Finance division of a large restaurant corporation. She began her career at Bain & Company. Leena holds a B.A. from Stanford University and an M.B.A. from the Wharton School at the University of Pennsylvania. She served as a four-time member of the Executive Committee for the October Ball fundraiser, which benefits the Boys & Girls Club of NYC.

    Kari Stringfellow (Moderator)

    Vice President, Member Experience, American Society of Interior Designers

    As vice president, Member Experience, Kari leads the ASID Education, Student and Chapter teams, creating relevant member communities, cultivating forward-thinking learning experiences and member engagement, and working to improve both the ASID member and chapter experiences.

    With more than 20 years of experience as a facilitator, coach, consultant, and association leader, Kari is dedicated to managing the strategic intersection of learning experiences and member engagement. Her experience leading organizational training and development initiatives includes Fortune 500 companies, higher education institutions, and non-profits, like Estee Lauder Companies, George Mason University, and the National Automobile Dealers Association. She is most passionate about creating relevant, forward-thinking, and innovative initiatives that not only meet the needs of the industry today, but where they need to be prepared to go tomorrow.