ASID Virtual Internship: Design Your Path

Interior design may be your degree, but you can chart a path for yourself in any direction you choose.

When you participate in the ASID Virtual Internship, you will benefit from the wealth of resources, research, and access to design leaders that is exclusive to ASID. 

We invite you to view an excerpt from Design Your Path, a special presentation by Jennifer Kolstad, ASID, Assoc. AIA, Chair, ASID Board of Directors and Global Design Director, Ford Motor Company on the importance of a well-rounded design education.

Join ASID as a Student Member to take full advantage of the content available as part of the ASID Virtual Internship. Jennifer's full presentation is available as part of the ASID Virtual Internship on-demand content. 


Design Your Path

When you graduate, interior design may be your degree but you can chart a path for yourself in any direction you choose. Hear from Jennifer Kolstad as she shares her experiences navigating her own career, starting in hospitality design, leading to healthcare design, and finally to her current position as Global Director of Design at Ford Motor Company. Throughout her career, Jennifer has built her expertise and skills no matter the environment in order to create her own opportunities.  

Jennifer Kolstad, ASID, Assoc. AIA

Global Design Director, Ford Motor Company

Jennifer Kolstad is the global design director of Ford Motor Company’s built environments. Her role seeks to unify Ford’s brand language across typologies through architecture and design, investigating opportunities for cultural and behavioral change, elevating design impact internal and external to the global Ford ecosystem. With a core belief in collaboration, her mission is to ideate future-state readiness for the physical infrastructure of a next-gen mobility company.   

She is a dedicated mentor to next-gen designers and a regular juror of national and international award competitions, including as keynote for the 2018 SCALE: The ASID National Student Summit, and as a 2019 guest lecturer and keynote concluding the "Communitas" Symposium at Utah State University. Jennifer is the 2020 chair of the American Society of Interior Designers (ASID) National Board of Directors, and was nominated to the 2019 Cooper Hewitt Smithsonian Design Museum National Design Awards.

Jennifer achieved a Master of Architecture degree from Illinois Institute of Technology (IIT) and was a recipient of the SOM Graduate Fellowship. She is a professional member of ASID, IIDA, and an associate member of AIA. Jennifer has been published in Interior Design magazine, Architectural Digest, House and Garden, D Home, PaperCity, and Healthcare Design. Prior to Ford, Jennifer designed at HKS, SOM, Gensler, and ALDAR in the United Arab Emirates. Notable projects include SKYSpace at the US Bank Tower in Los Angeles, Kuwait Children’s Hospital, The YAS Hotel in Abu Dhabi, and Burj Khalifa in Dubai.

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Excerpt from Design Your Path
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Open to view video. View this 8 minute excerpt from "Design Your Path," presented by Jennifer Kolstad, ASID, Assoc. AIA, Chair, ASID Board of Directors and Global Design Director, Ford Motor Company.