Ask the Experts | Chapter Showcase: Marketing & Communications
Learn best practices for chapter marketing and communications strategies from experienced chapter leaders.
View this recording of a live panel presentation and Q&A focused on best practices and tips for managing marketing and communications at the chapter level. The intended audience includes new chapter leaders looking to learn and experienced leaders wanting to learn something new.
This is a recording of a live Zoom Meeting held on April 26, 2022.
California Orange County Chapter
Kasey Sterling has been involved in interior design for 22 years, graduating from the Interior Designer’s Institute in Newport Beach in 2001 and finishing her graduate work in Oxford, UK. She spent the first decade of her career working as an industry partner in a high-end multi-line residential showroom before transitioning to a design firm. Currently the ASID CA Orange County Chapter’s administrator, she’s been a student, industry partner, and practitioner member of ASID, and previously served as ASID OC’s communications director.
Emma Tessler, Allied ASID
Communications Committee Chair & Digital Media Specialist
New York Metro Chapter
Emma Tessler is the founder and CEO of Ninety Five Media, a female-run digital marketing agency that helps scaling brands monetize their digital marketing using the Ninety Five Media Method. They help their clients connect with ideal clients, build community, and convert audience members into paying clients.
Hannah Wiser, Allied ASID
Professional Development Director
Hannah Wiser began her journey with ASID at East Carolina University. She volunteered as treasurer and president for the ECU Student Chapter while earning top of class for both her BS in Interior Design and MS in Quantitative Economics and Econometrics. Hannah continued with ASID as a design research intern, working with Susan Chung, former VP of Research, at ASID headquarters. She also interned with Aviva Stanoff Design during two seasons of High Point Market. Hannah has since worked as a consultant for commercial banking clients at Financial Risk Group in Cary, NC. She specialized in technical communication and documentation, completing projects that range from coding to data strategy transformation. Hannah is now a founding partner of a mentorship business focused on personal and professional development programs. She currently serves as the Professional Development Director for the ASID Carolinas Chapter.
Benjamin Huntington, FASID, NCIDQ, NYS CID (Moderator)
FY22 Advisor | Owner + Principal
Chapter Support Team | Veritate Design
Benjamin trained in England, obtaining a BA Hons from Kingston University. After several years working at a London boutique architectural firm, he became the youngest associate in the firm’s history. In 1987 he moved to New York and founded his own interior design studio. In the 34 years since founding his studio, Benjamin has fully renovated a great variety of properties for his clients, including Hamptons houses, a 15-bedroom ski chateau, brownstones, numerous Manhattan apartments, and an art gallery. Benjamin has also trained and taught at a wide variety of Feng Shui Schools, developing and practicing his unique style of Feng Shui. Benjamin has a long history of volunteering within the New York interior design community in a wide variety of roles with ASID and Interior Designers for Legislation in NY (IDLNY). In addition, he co-chaired the CIDQ Committee that developed the NCIDQ Ambassador program. As former president of the ASID Metro New York Chapter (2020-21), he now serves as an advisor on the FY22 Chapter Support Team.