Planning for Your Firm's Future - And Yours!

Learn how to plan for your future at key stages in the business lifecycle.

Continuing Education Approval
  • 0.5 IDCEC CEU | CC-116961 (Your CEU will be reported to IDCEC on your behalf.)


Whether you are starting, growing, or sustaining your design business, it’s never too early to think about your firm’s future and your future. Thinking now about transitions in your firm’s life cycle will help you prepare for a time when you may want to step back from the day-to-day challenges of running your business. Learn from your peers who have made key decisions to set their firms (and themselves) up for long-term success.

Find more information on ASID Small Business Solutions 

This is an edited recording of a webinar presented on May 26, 2022.

What You Will Learn
  • Recognize the importance of planning for transition.
  • Identify the options available to design firm owners who are ready to step down from running their business.
  • Describe the possible advantages of selling your firm.
  • Identify the ways in which partnerships can ensure your firm’s legacy.

Related Content

Access Period: One year after registration.

Caleb Anderson, Allied ASID



Caleb Anderson is the co-founder of the innovative, multi-disciplinary interior design firm Drake/Anderson. Lauded for his layered approach to interiors and the effortless skill with which he juxtaposes a variety of historic periods from the design continuum, Anderson’s work consistently results in sophisticated interiors that are luxurious, refined and always have a touch of the unexpected. Anderson and the New York-based firm that he leads with business partner Jamie Drake, have achieved the highest awards and accolades in the industry, including the prestigious Elle Decor A-List, the Architectural Digest AD100 list, Interior Design magazine’s Hall of Fame, House Beautiful’ s Master Class and many more. In 2022, Caleb founded Well-Designed, an industry initiative and organization that seeks to educate and support the design community through wellness based events, workshops and retreats.  Caleb’s vision with Well-Designed is to be a catalyst of change within the culture of the design industry, where creative brilliance co-exists with wellness, and authentic connection fosters an industry of support, compassion, and unity.

Doreen Hunter, Allied ASID, WELL AP


Hdesigns Group LLC

Doreen Hunter received her degree of interior design from Central Michigan University with a minor in Business Management. She is the principal of Hdesigns Group LLC, a full-service Interior Design Service in Detroit Michigan. Ms. Hunter is a competent and enthusiastic project manager with a proven ability to plan, design, and implement projects within budget and time parameters. She possesses many years of extensive experience as an interior designer, with a proven ability to coordinate and supervise the activities of professional, skilled trades and labor staffs. She is a confident and responsible decision maker, with a reputation for producing a quality, finished product. She is an active member of the American Society of Interior Designers (ASID) Michigan Chapter, where she currently serves as the first African American in the role of President for the 2022-2023 membership year.

Krista Ninivaggi, Allied ASID

Principal and Interior Design Leader

Woods Bagot New York

Krista Ninivaggi, Principal and Interior Design Leader of Woods Bagot New York, has more than twenty years of experience tailoring interiors for projects worldwide. In 2014, Ninivaggi founded her eponymous firm K&CO in lower Manhattan. The boutique firm focused on commercial interiors, with particular attention paid to hospitality, multifamily residential, and workplace interiors. Today, she continues her expertise in these typologies at Woods Bagot, serving as a visual thought leader for a range of forward-thinking clients. She and her team specialize in bespoke interiors that work in concert with the surrounding architecture and infuse abstract conceptual ideas into programming, material selection, and furniture design. Whether in new or existing structures, the team strives to create immersive environments that satisfy the senses, layering tactical and visual experiences for richer and more diverse spaces. Ninivaggi is the recipient of multiple awards, and in 2013 was named “Young Gun” by Curbed and was Contract magazine's 2014 “Designer of the Year.” She is the Co-Chair of RISD Alumni Association’s Mentorship Committee, and previously served on Contract magazine’s Editorial Advisory Board, the New York School of Interior Design’s Undergraduate Program Advisory Board, and the Advisory Board for The American Society of Interior Designers. Ninivaggi has held teaching positions at Parsons School of Design at The New School and Columbia University’s GSAPP, in addition to serving as a guest lecturer at numerous architectural and interior design institutions. She has also juried a diverse array of international awards. Ninivaggi is a graduate of the Rhode Island School of Design.

Maria Martin, ASID, RID (Moderator)


Design Appy

Maria Martin, ASID, TX RID, founder of Design Appy, is an interior designer and artist with 20-plus years of experience in Austin, TX, who is passionate about using design-driven technology and content to improve client communication. Martin considers standing in the client's shoes when looking at the traditional design process. She realized that clients want the design experience of a rendering without the delays between appointments, and there is no tool available to effectively accomplish this. As a result, Martin created a digital sketching software called Design Appy. Design Appy allows designers to generate scale tile drawings and elevations for bathrooms and kitchens in just a few minutes. She was recognized as an ASID Ones to Watch Scholar in 2019 for the work on this innovative program. Martin is also a recipient of the Kitchen and Bath Design News Innovator award 2021. Martin hosts a weekly podcast, Designer Discussions, for home design professionals focusing on the impact of behavioral economics applied to the interior design industry through PR, PR marketing and client interactions.


This CEU is registered with the International Design Continuing Education Council (IDCEC) for continuing education credits. This credit will be accepted by the American Society of Interior Designers (ASID), International Interior Designers Association (IIDA) and Interior Designers of Canada (IDC).

The content included is not deemed or construed to be an approval or endorsement by IDCEC of any material or construction or any method or manner of handling, using distributing or dealing in any material or product.

Questions related to specific materials, methods and services should be directed to the instructor and provider of the CEU.

This program is registered for 0.5 CEU value. The IDCEC class-code is: CC-116961.

Attendees who do not belong to ASID, IIDA or IDC and do not have a unique IDCEC number will be provided with a Certificate of Completion after this CEU.


Planning for Your Firm's Future - And Yours! Recording
Open to view video.
Open to view video. You must watch at least 75% of this 34 minute video to move forward to take the course quiz.
Planning for Your Firm's Future Final Quiz
6 Questions  |  5 attempts  |  5/6 points to pass
6 Questions  |  5 attempts  |  5/6 points to pass You must score a minimum of 80% to pass this quiz and complete the course. You will have 5 attempts.
Course Feedback Survey
3 Questions
3 Questions Please complete the survey to receive your course completion certificate.
Course Completion and Credit Certificate
0.5 IDCEC CEU credits  |  Certificate available
0.5 IDCEC CEU credits  |  Certificate available 0.5 IDCEC CEU awarded upon completion of the course. REPORTING: ASID will report CEUs earned directly to IDCEC on your behalf.