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Learn how to implement a proven and effective process to attract new clients.

Sandra Funk, Associate ASID shares her secrets on how to land your dream client. After nearly two decades in the industry, Sandra wants to help you run the most efficient, joyful and profitable business possible, and she knows that attracting new clients is a key ingredient to success. Sandra will walk you through her potential new client process from the initial call to closing the sale and provide you with the scripts, templates and resources guaranteed to elevate your client game.  Presented as part of the ASID Learn x Design at High Point Market Fall 2020 program.

This is a recording of a webinar presented on October 20, 2020.


What You Will Learn
  • List the steps involved in a successful potential client process 
  • Identify the right questions to ask when talking to potential clients 
  • Gain strategies to recognize when a client is the right fit 
  • Identify tools to bring to potential client meetings to set yourself up for success

Continuing Education Approvals
  • 1 IDCEC CEU | CC-113201 (Your CEU will be reported to IDCEC on your behalf.)

Related Content


Access Period: One year from date of registration.

Sandra Funk, Associate ASID

CEO + Principal Designer, House of Funk

Founder, Interior Design Standard

Sandra Funk is the CEO and principal designer of House of Funk, a full-service interior design firm with offices in New York and New Jersey. This firms focus is interior design with a soul and a sense of place; reflecting each client’s desire, personality, and style. House of Funk creates thoughtful homes with an emphasis on clean lines and soulful touches, all rooted in tradition.  

Sandra is an Accredited Professional for the Sustainable Furnishings Council, and her award-winning design work has been featured in publications such as Elle Decor, House Beautiful, The Huffington Post, Apartment Therapy, Aspire Design & Home, and Luxe Interiors + Design. 

With almost two decades in the interior design industry, Sandra launched the Interior Design Standard in the spring of 2020, a template for designers to utilize a streamlined processes and business structure to bring joy and profit to their own design business. 

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10 Questions  |  5 attempts  |  14/18 points to pass
10 Questions  |  5 attempts  |  14/18 points to pass You must score a minimum of 80% to pass this quiz and complete the course. You will have 5 attempts.
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ASID Academy Course Evaluation Survey
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IDCEC Course Completion Certificate
1.00 CEU credit  |  Certificate available
1.00 CEU credit  |  Certificate available 1 IDCEC CEU awarded upon successful completion of the course. REPORTING: ASID will report CEUs earned directly to IDCEC on your behalf if you are an ASID member.
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