8:00 a.m. - 8:45 a.m.
Healthy Start
Hit the ground running each morning to kick-off a healthy start to your day.
SCALE is a great opportunity to focus on your health and wellness. Be sure to take advantage of activities throughout the conference, from sunrise yoga and fun runs to healthy snacks. Health and wellness offerings are created to help you relax and engage to get the most out of your SCALE experience.
Location: New Jersey Room
9:00 a.m. - 10:00 a.m.
Learning Lounge Breakfast & Pop-ups
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Start your morning with pop-up presentations and breakfast in the Learning Lounge.
Connect with practitioners, peers, and sponsor reps in the Learning Lounge as presenters share their experiences during topical pop-up conversations. You’ll have the opportunity to ask questions of the presenter and your peers as you dig into the topic, and you'll walk away with a deeper understanding. Be sure to connect with SCALE sponsors to learn about products and develop essential industry relationships. Breakfast will be served.
Location: District Ballroom
Pop-Up Presentation:
- Working in Residential Design: John Cialone, FASID, Partner, Vice President, Tom Stringer Design Partners
10:00 a.m. - 10:45 a.m.
Your Future in Design with ASID (Morning Keynote)
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Learn how to navigate the evolving residential market from design luminaries. Gain insight on how to maximize services from ASID to support your career.
Residential was the hottest market during the pandemic, as millions of us were suddenly learning and working from home, putting our private spaces to the test. Hear from top residential designer, Kerrie Kelly, FASID, NKBA, CAPS (2012 ASID Design Luminary Award winner) on how she is navigating the evolving market sector and the potential impact on your career choices. Additionally, Kerrie will share insights on her career and advice on how ASID has helped during her journey. You will walk away with a view of the career paths that are available with an interior design degree. ASID CEO Gary Wheeler, FASID will join to provide details on the resources available from ASID to help set you up for success.
Location: Grand Ballroom
Speakers:
Kerrie Kelly, FASID, NKBA, CAPS, CEO & Creative Director, Kerrie Kelly Design Lab | FY21 Chair, ASID National Board of Directors
Gary Wheeler, FASID, CEO, American Society of Interior Designers
11:00 a.m. - 12:30 p.m.
One-on-One Appointments
Take advantage of this unique opportunity to meet one-on-one with design leaders.
Get feedback on your portfolio and resume, advice on your job or internship search, and insight on your career path opportunities.
Registered SCALE attendees will be able to sign up for appointments onsite.
Location: Cabinet Room
11:00 a.m. - 11:45 a.m.
Design's Role in Climate Change, Health, and Equity
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Learn how ASID is empowering designers to make a difference and positively impact our shared future.
The definition of sustainability is expanding to include ecological health, with the recognition that climate change is the single largest threat to human health and economic prosperity. Where do interior designers fit in this landscape, and what role can we play to support ecological and human health in an equitable way? Learn how ASID is leading the way with the Committee on Climate Change, Health and Equity (CoCHE), empowering designers with strategies to have a positive impact on our shared future.
Location: Grand Ballroom
Speaker:
David Cordell, ASID, LEED AP, WELL AP, Senior Technical Coordinator, Associate Principal, Perkins&Will
11:00 a.m. - 11:45 a.m.
Standing Out in the Candidate Crowd
Learn how to best market your potential to prospective employers, and explore different opportunities for your career.
Supported by
Your career path with an interior design degree does not have to be prescriptive. You can leverage your skills, passions, and experiences to create your own path without limiting yourself. Uncover your career potential and learn how to best market yourself to prospective employers. In addition to exploring different career paths, you will walk away with new job search resources, tips to strengthen your resume and portfolio, and new skills to master networking, interviewing, and follow-up – all designed to help you stand out in the competitive candidate crowd.
This session has been cancelled.
Speaker:
Maryanna L. Hall, MS, Senior Talent Acquisitions Partner, California Closets
11:00 a.m. - 11:45 a.m.
In Conversation: Product Intros and Perspectives
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Ever wonder how designers evaluate new products and materials as they consider what is best for their clients and projects?
Supported by
As an interior designer, your relationships with manufacturers and resource providers is essential to your success. Witness a series of conversations between designers and SCALE sponsor reps as they review new products and resources. Leave with an understanding of the questions to ask when evaluating products, how to navigate relationships with product reps, and fresh insight into what’s up-and coming from manufacturers.
Location: District Ballroom
Speakers:
Jeffrey Rosner, VP of Sales and Marketing, Davis Furniture Industries
Santiago Rivera, Allied ASID, Foundations, Associations & Organizations Regional Leader/Associate, Gensler
11:45 a.m. - 12:30 p.m.
Learning Lounge Morning Connection
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Connect with SCALE attendees in the Learning Lounge and discuss what you have gained from the morning keynote and breakouts.
Join practitioners, peers, speakers, and sponsors in the Learning Lounge for informal fishbowl conversations and pop-ups. In our fishbowl conversations, you will have the opportunity to observe or participate in thought-starter discussions to learn from leaders and your peers. Topic based pop-up conversations will be presenter lead to give you a deeper understanding on areas that impact your career. Be sure to connect with SCALE sponsors to learn about products and develop essential industry relationships.
Location: District Ballroom
Pop-Up Presentation:
- Working in Healthcare Design: Margi Kaminski, ASID, CLSSGB, Principal, Director Healthcare Interiors, CannonDesign
Fishbowl Discussions:
- What is an “inclusive” workplace, and how do you find it? Facilitator: Santiago Rivera, Allied ASID, Foundations, Associations & Organizations Regional Leader/Associate, Gensler
- Second Careerists Share: How to thrive as a “non-traditional” student Facilitator: Heather Sutherland, ASID Interior Designer II, Perkins&Will
12:30 p.m. - 2:00 p.m.
Etiquette Lunch and Awards Presentations
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Master the ins and outs of the business lunch and celebrate the successes of your peers.
The business lunch is an essential way to build connections with colleagues, consultants, peers, and your future clients. A meeting at its core, learn the ins and outs of business lunch etiquette in this immersive experience as you dine with design practitioners and sponsor reps. Additionally, honor the success of your peers as we present the winners of the 2021 ASID Student Portfolio Competition and Student Chapter Awards. Lunch will be served.
Location: Grand Ballroom
Speakers:
Matthew De Geeter, ASID, Vice President, Education & Engagement, American Society of Interior Designers
Kari Stringfellow, Vice President, Member Experience,, American Society of Interior Designers
Toni Gocke Wyre, FASID, Assoc. AIA, LEED AP, WELL AP, Instructor of Interior Design, University of Central Arkansas
2:00 p.m. - 4:30 p.m.
One-on-One Appointments
Take advantage of this unique opportunity to meet one-on-one with design leaders.
Get feedback on your portfolio and resume, advice on your job or internship search, and insight on your career path opportunities.
Registered SCALE attendees will be able to sign up for appointments onsite.
Location: Cabinet Room
2:00 p.m. - 2:45 p.m.
Spotlight on the 2021 Student Portfolio Competition Winners
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Learn best practices for a winning portfolio and presentation from the 2021 competition winners.
Supported by
Your portfolio and interview skills are critical to launching your design career. Through striking visuals, experience the presentations from the 2021 winners of the ASID Student Portfolio Competition as they share insight on their portfolio development processes and the methods they used to structure their portfolio presentations. Walk away with the tools to craft your portfolio, prepare to submit to the 2022 competition, and position yourself for a strong future in design.
Location: Grand Ballroom
Speakers:
Rebeca Zhu Cao, Student ASID, Graduate Student, Interior Design, Pratt Institute
Tingxin (TX) Zheng, Student ASID, Graduate Student, Design & Environmental Analysis, Cornell University
Elizabeth Von Lehe, Allied ASID, Design & Brand Strategy Principal, HDR (Moderator)
2:00 p.m. - 2:45 p.m.
Use Your Voice: Advocacy, Persuasion, and Influence
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Learn how to effectively persuade others, a skill that will serve you well when advocating for your profession and for yourself.
Advocating for the value of interior design and your profession, advocating for your clients, advocating for yourself – no matter the situation, advocacy means mastering the art of persuasion and the key skills of influence and communication. You will call upon these skills throughout your career, whether you’re negotiating compensation for your first job offer or working to secure new business for your firm. You need to be confident in your talking points and be prepared for the “uncomfortable” questions and challenges. Learn how to tell your own story and build your influence as you master the art of persuasion in this interactive workshop.
Location: Chinese Room
Speaker:
Bryan Soukup, Esq., Vice President, Government & Public Affairs, American Society of Interior Designers
2:00 p.m. - 2:45 p.m.
In Conversation: Product Intros and Perspectives
LEARN MORE
Ever wonder how designers evaluate new products and materials as they consider what is best for their clients and projects?
Supported by
As an interior designer, your relationships with manufacturers and resource providers is essential to your success. Witness a series of conversations between designers and SCALE sponsor reps as they review new products and resources. Leave with an understanding of the questions to ask when evaluating products, how to navigate relationships with product reps, and fresh insight into what’s up-and coming from manufacturers.
Location: District Ballroom
Speakers:
Reyna Dominguez-Perez, Designer Account Executive, The Sherwin-Williams Company
Kelsey Davidson, ASID, Principal Interior Designer, SALT, LLC
2:45 p.m. - 3:30 p.m.
Learning Lounge Afternoon Connection
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Connect with SCALE attendees in the Learning Lounge and discuss what you have gained from the afternoon sessions.
Join practitioners, peers, speakers, and sponsors in the Learning Lounge for informal fishbowl conversations and pop-ups. In our fishbowl conversations, you will have the opportunity to observe or participate in thought-starter discussions to learn from leaders and your peers. Topic based pop-up conversations will be presenter lead to give you a deeper understanding on areas that impact your career. Be sure to connect with SCALE sponsors to learn about products and develop essential industry relationships.
Location: District Ballroom
Pop-Up Presentation:
- Working for a Manufacturer: Jeffrey Rosner, VP of Sales and Marketing, Davis Furniture Industries
Fishbowl Discussions:
- Do you really want to own/start your own firm? Facilitator: Kelsey Davidson, ASID, Principal Interior Designer, SALT, LLC
- What can designers do to save the planet? What is our responsibility? Facilitator: Heather Sutherland, ASID Interior Designer II, Perkins&Will
3:30 p.m. - 4:15 p.m.
The Data-Informed Job Search
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Use data to inform your career decisions and gain insight on the current job market.
Learn how demographic, societal, and compensation trends will impact your career decisions and opportunities from ASID Research. Leverage data to help you approach your job search and make your best career choice as you balance the choices for types of firms, market sectors, and areas to live. You will also have the opportunity to connect with practitioners in small group discussions on job search advice and best practices.
Location: Grand Ballroom
Speaker:
Susan Chung, Ph.D., Vice President, Research & Knowledge, American Society of Interior Designers
Small Group Discussion Leaders:
- John Cialone, FASID, Partner, Vice President, Tom Stringer Design Partners
- David Euscher, ASID, LEED AP, Assoc. AIA, WELL AP, Vice President and Interior Design Studio Leader, Corgan
- Lida Lewis, ASID, RID, WELL Faculty, LEED AP, Associate Principal & Interior Design Director, Page
- Bonny Slater, ASID, Design Director, Regional Healthcare & Wellness Practice Area Leader, Gensler
- Toni Gocke Wyre, FASID, Assoc. AIA, LEED AP, WELL AP, Instructor of Interior Design, University of Central Arkansas
3:30 p.m. - 4:15 p.m.
A Well Built Brand
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The art and importance of curating your personal brand as an emerging professional.
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Personal branding is a way of establishing and consistently reinforcing who you are and what you stand for in your career and life. No sweat, right?
Join Jen Levisen, marketing director and editor-in-chief at Mortarr, a search engine for all things commercial construction and design, as she shares tips on how to build your personal brand, advice from industry leaders on how they established theirs, and how to ensure you and your brand weather whatever comes your way — personally and professionally.
Location: Chinese Room
Speaker:
Jen Levisen, Marketing Director + EiC, Mortarr
3:30 p.m. - 4:15 p.m.
In Conversation: Product Intros and Perspectives
LEARN MORE
Ever wonder how designers evaluate new products and materials as they consider what is best for their clients and projects?
Supported by
As an interior designer, your relationships with manufacturers and resource providers is essential to your success. Witness a series of conversations between designers and SCALE sponsor reps as they review new products and resources. Leave with an understanding of the questions to ask when evaluating products, how to navigate relationships with product reps, and fresh insight into what’s up-and coming from manufacturers.
Location: District Ballroom
Speakers:
Teresa Humphrey, LEED AP ID+C, National Specification Sales Manager, Wilsonart Engineered Surfaces
Mike Goetz, ASID, AIA, LEED AP, Senior Project Designer | Principal, HOK
4:30 p.m. - 5:30 p.m.
Design Without Labels – Design Equity™ Strategies for All People (Afternoon Keynote)
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Challenge the world of labels that has hindered creativity and Design Equity™ to push towards well-designed spaces for all.
We live in a world of labels—corporate, hospitality, senior, millennial, black, white, affordable, high-end, etc. While these descriptors and identifiers may have been intended to support sales, marketing, and other functions, they have essentially created a more polarized human experience and hindered creativity and Design Equity™. These labels prevent design professionals from thinking outside of the box and providing the best possible solutions for clients. Labels have made design seem out of reach for some people, when well-designed spaces should be a standard for all, not a luxury for a few.
In this presentation, Kia Weatherspoon, ASID, NCIDQ (2021 ASID Design for Humanity winner) will help the audience recognize the impact of labels, demographics, and data on the design process. She will share her mission of Design Equity™, challenging professionals to approach projects with a focus on community and the collective human experience. Kia believes that change is possible through design. By adjusting language and spearheading a more inclusive design process, architects and designers can create with empathy and develop thoughtful concepts that tell stories, connect people, and unite communities. Through this presentation, Kia will challenge firms and design professionals to support an inclusive design process in order to properly reflect the communities they serve and inspire the next generation of designers and architects.
Location: Grand Ballroom
Speaker:
Kia Weatherspoon, ASID, NCIDQ, President and CEO, Determined by Design
6:00 p.m. - 8:00 p.m.
Evening Reception at Teknion
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Get to know Teknion while enjoying an evening with friends.
Hosted by
Enjoy an evening with Teknion, a thought leader and innovator offering a portfolio of furniture for the modern workplace. Come prepared to explore the showroom, discover new products, meet the Teknion team, and connect with your fellow SCALE attendees. Food and beverages will be provided.
Location (off-site): 1201 New York Avenue, NW, Suite 800, Washington, DC